Lead - Digital Marketing Communications

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Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!

What awaits you in this role?

We are looking for a passionate Lead - Digital Marketing Communications who will join our team at Marketing Directorate.

• Lead the digital communication and media strategy for Beko Turkey, collaborating closely with cross-functional teams to build integrated, data-driven campaigns that inspire, engage, and convert.
• Develop and execute strategic digital communication plans to elevate brand awareness and strengthen brand image across all digital channels.
• Lead and guide media agencies and external partners in creating, optimizing, and reporting on paid media campaigns, ensuring alignment with brand objectives and performance KPIs.
• Manage and collaborate with creative, influencer, and production agencies, ensuring strong alignment with brand strategy and timely, impactful execution.
• Analyze and report on social media, digital content, and paid media campaigns with a focus on brand impact, engagement, and sales conversion.
• Partner with influencers, creators, and content teams to build authentic, impactful brand narratives and drive engagement across platforms.
• Collaborate closely with marketing, creative, and digital performance teams to ensure seamless execution of campaigns and maximize results across the full funnel.
• Manage digital projects involving multiple stakeholders, ensuring timely delivery, performance optimization, and creative innovation.
• Stay ahead of emerging trends, AI-powered tools, and technologies shaping the future of digital marketing.
• Identify culturally relevant insights and trends to develop fresh, resonant content ideas that engage the target audience.
• Maintain a holistic understanding of the paid, owned, and earned media ecosystem and its role in brand growth.

The position located in Kadıköy, İstanbul.

How we describe the perfect match?

• Bachelor’s or Master’s degree from a reputable university in Marketing, Communications, Business, or related fields.
• 7+ years of experience in digital marketing, paid media management, influencer marketing, content creation, and campaign optimization (agency experience is a strong plus).
• Proven track record in managing data-driven campaigns and hands-on experience with tools like Google Analytics, Meta Ads Manager, Google Ads, programmatic platforms, and social media analytics tools.
• Solid understanding of digital marketing strategies, with a proven track record of building brand awareness, driving engagement, and delivering conversion and ROI across digital platforms.
• A creative thinker with a passion for brand storytelling and a strong eye for impactful, engaging content.
• Ability to translate data insights into actionable creative strategies that deliver measurable results.
• Experience in influencer marketing and building authentic, effective partnerships in the creator economy.
• A proactive, solution-oriented mindset with strong project management skills and the ability to adapt to changing priorities.
• Excellent communication skills in English and the ability to collaborate across teams and stakeholders.
• A natural curiosity for emerging trends, AI-powered tools, and consumer behavior.
• A growth mindset, always eager to learn, experiment, and improve.
• A team player who understands the importance of empathy, collaboration, and shared success.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.

At Beko, where it feels like home, we invite you to explore…

• Professional Development: Access tailored opportunities through our global minds network.
• Global Community: Contribute to a community of like-minded individuals.
• Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
• Innovation Culture: Experience continual growth in our innovative environment.
• Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
• Flextra Benefits: Customize your benefits with our flexible program .
• Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.

Get to know us better through our company video! https://www.youtube.com/watch?v=uNkzSicIGaU

Check out our latest stories and behind-the-scenes moments on Instagram: @lifeatbeko