Lead Generation & Marketing Coordinator

Position Overview

CJ Restoration is a Colorado-based general contractor specializing in storm, hail, and wind damage restoration. We’re looking for a Lead Generation & Marketing Coordinator to drive top-of-funnel activity through outbound, digital, and community-based campaigns.

This position will own the systems, data, and campaigns that feed our sales team qualified opportunities — from storm tracking and property lists to canvassing coordination, digital ads, and CRM management. The ideal candidate is part marketer, part analyst, and part operations manager who thrives in a fast-paced, performance-driven environment.

Key Responsibilities

Storm Event & Territory Targeting

• Track storm activity using tools such as HailTrace.
• Generate storm polygon maps and property hit lists within affected ZIP codes.
• Work with leadership to prioritize target neighborhoods and commercial zones.
• Prepare canvassing routes and call lists for sales representatives.

Outbound Lead Generation

• Manage outbound campaigns including door-to-door canvassing, outbound calls, mailers, and local sponsorships.
• Build segmented property lists using CoStar, county assessor data, and CRM filters.
• Coordinate with telemarketing partners or in-house callers to ensure compliance with DNC and Colorado No-Call laws.
• Track results from outreach campaigns (leads generated, appointments set, conversions).

Digital Marketing & Brand Awareness

• Manage website content updates, Google Business profile, and local SEO (keywords, photos, posts).
• Coordinate paid advertising campaigns (Google Ads, Facebook, Instagram) to drive inbound leads.
• Collect and post customer reviews across Google, BBB, and Yelp to strengthen reputation.
• Track digital performance metrics (CPL, conversion rate, ROI by channel).

CRM & Data Management

• Maintain accurate lead and property records in JobNimbus (or equivalent CRM).
• Tag properties by storm event, source, and campaign for reporting.
• Build and monitor dashboards showing lead volume, conversion rates, and sales funnel health.
• Integrate telephony, email, and form submissions into CRM automations.

Marketing Materials & Branding

• Coordinate creation of print materials (yard signs, flyers, brochures, door hangers).
• Ensure consistent brand use across trucks, apparel, signage, and digital assets.
• Manage vendor relationships for printing, apparel, and advertising placements.
• Support event participation (local expos, HOA meetings, sponsorships).

Reporting & Optimization

• Produce weekly lead-to-sale conversion and ROI reports for leadership.
• Continuously test and refine lead sources and campaign messaging.
• Recommend improvements for efficiency, cost reduction, and higher-quality leads.

Qualifications

• 2+ years of marketing, sales operations, or lead generation experience (construction, roofing, or restoration preferred).
• Proficient in Google Workspace, CRM systems (JobNimbus, Pipedrive, HubSpot, or similar), and Excel/Sheets.
• Familiar with digital ad management (Google Ads, Meta Ads Manager).
• Basic understanding of compliance requirements for outbound calling and marketing.
• Strong organizational, analytical, and communication skills.

Preferred Traits

• Experience using HailTrace, CoStar, or similar property intelligence tools.
• Proven success managing multi-channel campaigns (digital, canvassing, telemarketing).
• Self-motivated, goal-oriented, and data-driven mindset.
• Ability to manage multiple priorities with urgency and accountability.

Why CJ Restoration

At CJ Restoration, we help property owners restore confidence after the storm. The Lead Generation & Marketing role is the engine behind our growth — blending data, outreach, and creativity to ensure our team is always one step ahead of the next opportunity.

Job Type: Full-time

Pay: $24.00 - $28.00 per hour

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person