Lead Generation Specialist

Summary of Position Functions

This position is responsible for research on targets, prospects, and current customers, organization and clean-up of our CRM system, reporting from GA4, CRM and marketing automation program, helping to manage the website and its functions, and playing an integral role in all aspects of the organization, as needed, as we grow our company. The best fit for this position is someone who is organized, thinks analytically, and wants to work as part of a team to achieve success for the customers and company.

Copper Mountain Technologies is a fast-growing technology company that provides industry-leading test and measurement solutions for engineers in RF & Microwave, IoT, Telecommunications, Aerospace, Automobile, and other high-tech industries. You will work with a great, supportive team in a modern downtown office which provides a fun and hard-working environment.

Responsibilities:

· Drive business growth by identifying potential customers

· Generate high-quality leads through various avenues, including research and collaboration with marketing and technical teams

· Work closely with the sales team to ensure a seamless handover of qualified leads

· Collaborate with marketing teams to align lead generation efforts with overall marketing strategies

· Have experience of manipulating data in different modules in CRM system. Clean, input, and update all leads, contacts, and accounts in our CRM, especially clean the duplicate records.

· Assist with cleaning and organizing lead lists from advertisers, events, and webinars.

· Work on market research and list building for the industries we serve.

· Conduct lead research for both US and global business development.

· Organize opportunities with contacts and accounts.

· Set up custom events and metrics on GA4 and GTM to understand users’ behaviors.

· Manage digital marketing data platforms: Google Analytics, Google Tag Manager, Hotjar, and provide findings and suggestions on lead generation and campaigns performance.

· Extract email campaign data from Market Automation system, develop and readjusted KPIs dashboards in Looker studio for monthly review and optimizations.

· Test website design and improvement element with developer if needed and track the performance on Hotjar and GA4.

· Other tasks and projects as directed

Qualifications and Technical Skills:

• Bachelor’s degree in marketing, business, or a related field
• 2+ years of relevant work experience
• Proficient in data analysis tools or equivalent previous analytics work
• Experience of CRM integrated with marketing automation tools (ex. Sugar Market, Marketo) – focused primarily in SugarCRM or Salesforce.
• Previous knowledge of Google Analytics 4 and Looker Studio.
• Basic HTML Skills (website build experience preferred)
• Proficiency in MS Word, Excel, and Outlook with excellent writing and proofreading skills.
• Self-starter with excellent critical thinking/problem-solving skills

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Shift:

• 8 hour shift

Ability to Relocate:

• Indianapolis, IN 46208: Relocate before starting work (Required)

Work Location: In person