Lead Generation Specialist

Company: ONE2W
Location: Islamabad / Rawalpindi (On-site)
Salary: PKR 65,000 – 75,000 per month
Working Hours: Monday to Friday, 6:00 PM – 2:00 AM

About ONE2W

ONE2W is a rapidly growing technology and digital solutions company serving clients across multiple industries. As part of our growth strategy, we are looking for an experienced Lead Generation Specialist who can consistently identify, engage, and qualify potential clients through strategic outreach and prospecting.

This is a performance-driven role. We are looking for professionals with proven lead generation experience, not individuals who have only performed basic data collection or CRM data entry.

Minimum Requirements

• Bachelor's degree in Marketing, Business Administration, Sales, Communications, or a related field.
• Minimum 2.5 years of proven experience in B2B lead generation.
• Demonstrated experience with LinkedIn prospecting and outreach.
• Hands-on experience with email marketing campaigns and cold email outreach.
• Experience using CRM platforms and lead management systems.
• Strong written and verbal communication skills in English.
• Excellent research and analytical skills.
• Ability to work independently and achieve lead generation targets.

Core ResponsibilitiesLead Research & Prospecting

• Identify and research target companies, decision-makers, and key stakeholders.
• Build highly targeted prospect lists based on predefined Ideal Customer Profiles (ICP).
• Validate prospect information and maintain lead accuracy.

LinkedIn Lead Generation

• Execute LinkedIn outreach campaigns to engage prospects.
• Build and maintain professional relationships with decision-makers.
• Utilize advanced search techniques and prospecting tools to identify opportunities.
• Monitor campaign performance and optimize outreach strategies.

Email Marketing & Cold Outreach

• Create and execute targeted cold email campaigns.
• Personalize outreach messages to improve engagement and response rates.
• Manage email sequences and follow-up campaigns.
• Monitor open rates, reply rates, and conversion metrics.

Lead Qualification

• Qualify leads based on company requirements and business objectives.
• Schedule discovery meetings and hand over qualified opportunities to the sales team.
• Maintain detailed records of prospect interactions.

Reporting & Performance Tracking

• Maintain CRM records and sales pipeline data.
• Generate weekly and monthly lead generation reports.
• Track KPIs including lead volume, response rates, meeting bookings, and conversions.
• Continuously improve lead generation processes and campaign effectiveness.

Required Skills

• LinkedIn Sales Navigator experience is highly preferred.
• Experience with email marketing platforms and automation tools.
• Strong understanding of B2B sales funnels.
• Data research and market intelligence gathering.
• CRM management and pipeline tracking.
• Strong attention to detail and process discipline.

What We Are Looking For

We are looking for a genuine Lead Generation Specialist who can consistently generate qualified business opportunities.

The ideal candidate should:

• Have a proven track record of generating qualified leads.
• Understand the difference between data scraping and strategic lead generation.
• Be capable of engaging decision-makers professionally.
• Take ownership of lead generation targets and performance metrics.
• Demonstrate strong research, communication, and follow-up skills.

Strict Hiring ProcessStage 1: CV Screening

Only candidates with verifiable lead generation experience will be shortlisted.

Stage 2: Lead Generation Assessment

Candidates will complete a practical lead research task and prospect identification exercise.

Stage 3: Outreach Evaluation

Candidates will be required to create a LinkedIn outreach message and a cold email campaign based on a real-world scenario.

Stage 4: Technical Interview

Assessment of lead generation methodologies, tools, prospecting strategies, and campaign experience.

Stage 5: Final Management Interview

Discussion regarding performance expectations, KPIs, and growth opportunities.

Stage 6: Reference Verification

Professional references and previous employment history may be verified.

Performance Expectations

• Consistent generation of qualified leads.
• Achievement of monthly outreach and meeting-booking targets.
• High standards of professionalism and communication.
• Continuous improvement of campaign performance and lead quality.

Only serious candidates with genuine lead generation experience should apply.

Apply by sending your CV to: one2wltd@gmail.com

Subject Line: Application – Lead Generation Specialist

Pay: Rs65,000.00 - Rs75,000.00 per month

Work Location: In person