Lead Generation Specialist (B2B)

We are seeking a highly motivated and result-driven Lead Generation Executive with strong experience in cold calling and working in US time zones. The ideal candidate will play a key role in generating leads, qualifying prospects, and supporting the sales team in closing business opportunities.

Key Responsibilities:

• Conduct high-volume cold calling to potential clients in the US market to introduce products/services
• Identify decision-makers and set up qualified appointments for the sales team
• Develop and maintain a strong pipeline through lead generation, follow-ups, and referrals
• Understand customer needs and explain appropriate solutions aligned with their business goals
• Work closely with sales managers and technical teams to ensure seamless communication and transition
• Maintain and update CRM with lead and contact information, call logs, and follow-ups
• Meet or exceed weekly and monthly KPIs (calls, leads, demos, conversions)
• Provide feedback on campaign effectiveness and contribute to process improvements
• Stay updated with industry trends and competitor offerings

Requirements:

• 1-4 years of inside sales or cold calling experience (preferably in B2B or IT/SaaS industry)
• Prior experience in night shifts or US market calling is mandatory
• Strong communication and interpersonal skills with a neutral or US accent
• Comfortable making 80–100+ calls per day and engaging clients professionally
• Familiarity with CRM tools like Zoho, HubSpot, Salesforce, or similar
• Target-oriented, self-motivated, and able to work independently

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field
• Knowledge of lead generation platforms like Apollo.io, LinkedIn Sales Navigator, ZoomInfo is a plus
• Experience in working with global sales teams

Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ₹600,000.00 per year

Experience:

• IT Sales: 1 year (Required)

Work Location: In person