Lead- Growth Marketing & Demand Generation

Key Responsibilities for Growth Marketing and Digital Marketing Role Strategic Campaigns

• Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
• Develop compelling newsletters and ensure marketing distribution to relevant personas.
• Run social media campaigns to reach out wider audience.

Content Marketing

• Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.
• Refresh website content to attract clients.

Event Marketing

• Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
• Plan logistics and attend the event to capture leads in the event.

Partnerships/Memberships

• Identify relevant corporate communities like Salesforce, Nasscom, APMP Association and other relevant associations to sign up for brand activation.

Digital Marketing

• Leverage paid advertisements like Google Ads (PPC), Linkedin Ads, Youtube Ads etc. to onboard new clients

Growth Strategy and Analysis

• To involve in business analysis and growth strategy
• Account Based Marketing Approach
• Solve customer's business problems through consulting mindset and analytics approach
• Creating marketing presentations for clients and internal organization

MUST Have Requirements

• Candidates from Gurgaon and Delhi are preferred
• Must have experience working with IT Services or Consulting
• Must have experience to generate b2b leads
• Must have good understanding of SEO, PPC, Linkedin
• Good hands on webinars, events and thought leadership
• Must have exposure to CRM and marketing automation tools (Salesforce, Zoho , Hubspot)
• Must have knowledge of account based marketing concepts
• Outstanding written and oral communication skills
• The ability to build good working relationships at all levels
• Patient attitude and willingness to learn marketing and sales function

Optional (added advantage)

• Basic understanding of sales and marketing
• Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word