Lead Marketing Strategist and Social Media Manager

Company Description

HelpLyncs is a remote staffing and outsourcing firm, we assist companies in hiring world class virtual staff and remote teams, optimizing high impact tasks, and integrating proven delegation strategies. Our solutions enhance productivity, reduce operational costs, and enable businesses to focus on high value activities. Built on the core values of efficiency, integrity, and excellence, HelpLyncs strives to build lasting relationships and drive long-term success for our partners. Learn more at www.helplyncs.com.

Role Description

HelpLyncs is recruiting a highly capable Lead Marketing Strategist and Social Media Manager to support a growing property management and construction company. This is not a content execution role. We are looking for someone who can think strategically, build a marketing direction from the ground up, and take full ownership of results.

You will receive raw videos and photos on a regular basis and be responsible for turning that material into a professional, cohesive content presence across social media platforms, while simultaneously developing the strategy behind it, who the audience is, what the brand stands for, and how it grows.

Key Responsibilities

Strategy and Leadership

• Develop and own a comprehensive social media marketing strategy aligned with the client's business goals
• Define target audiences including buyers, investors, tenants, and partners, and tailor messaging accordingly
• Build and maintain a monthly content calendar with clear objectives and measurable goals
• Identify growth opportunities across platforms, content formats, and campaigns
• Present regular strategy updates and performance reviews to management

Content Creation and Social Media

• Edit and repurpose raw videos and photos into polished reels, stories, carousels, and static posts
• Write compelling captions and copy that reflect a professional, consistent brand voice
• Manage posting, scheduling, and daily community engagement across Instagram, Facebook, and LinkedIn
• Plan and execute paid advertising campaigns on Meta and Google with a focus on CPL and ROAS
• Monitor trends, track analytics, and report on performance with clear recommendations

Required Qualifications

• Located in Egypt, this is a mandatory requirement
• Native or near-native English proficiency, both written and spoken, is mandatory
• Minimum 2 years of experience in digital marketing with a strategic focus
• Proven experience building and executing a marketing strategy independently, not just managing tasks
• Hands-on experience running paid ad campaigns on Meta or Google with documented performance results
• Proficiency in video editing using CapCut, Adobe Premiere, or equivalent tools
• Proficiency in graphic design using Canva or Adobe Suite
• Familiarity with Meta Business Suite and scheduling tools such as Buffer, Hootsuite, or Later
• Ability to work independently, meet deadlines, and take full ownership without micromanagement
• Reliable laptop and stable internet connection
• Available to start immediately

Preferred Qualifications

• Experience in real estate, property management, or construction marketing
• Knowledge of SEO or email marketing
• Portfolio with documented results including follower growth, engagement rates, or lead generation outcomes

Role Details

• Work Location: Fully Remote
• Hours: Full-time, 40 hours per week
• Compensation: 20,000 EGP per month
• Engagement: Long term opportunity

Application Requirements

To be considered, applicants must send the following to info@helplyncs.com with the subject line: "Lead Marketing Application: Your Name"

• A brief 90-day marketing strategy outline for a property management company, we want to see how you think strategically
• Links to social media accounts or campaigns you have owned and managed
• One specific result you are proud of, a strategy or campaign you led and what it achieved
• A list of tools you use for editing, scheduling, and analytics

Applications without the required materials will not be reviewed.

Job Types: Full-time, Contract
Contract length: 6 months

Pay: E£20,000.00 per month

Application Question(s):

• How many years of experience do you have in digital marketing with a strategic focus?
• Have you independently built and managed a social media marketing strategy from scratch, not just executed tasks assigned by others?
• Have you run paid advertising campaigns on Meta or Google with documented performance results?
• Are you proficient in video editing using tools such as CapCut, Adobe Premiere, or similar software?
• Do you consider your English writing and speaking skills to be at a professional, fluent level?

• Do you have a portfolio or documented examples of social media accounts or campaigns you have managed?
• The monthly rate for this role is 20,000 EGP. Are you comfortable with this compensation?

Work Location: Remote