Lead SEO Strategist

Description:

The Lead SEO Strategist helps grow qualified business leads and revenue for a portfolio of new and existing clients through innovative and personalized SEO strategies. You will lead and guide a team of SEO Strategists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive client experience through every interaction. This role is a client-facing role and requires professionalism, accountability, critical thinking, and leadership to be successful with both teammates and clients.

Job Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Lead the oversight and execution of innovative digital marketing strategies for a portfolio of SEO customers, while driving customer retention, results, team member retention, and strategic revenue growth for your group to meet company retention & revenue goals.
• Take ownership of personal and SEO team goals, ensuring accountability to outlined client and company targets. Report on weekly and monthly metrics to track progress towards company objectives.
• Prioritize methodology to deliver SEO strategies that meet client goals to improve retention. Maintain alignment between paid search, organic, and other channels to deliver consistent & relevant results.
• Guide the quality of communication between the team and client. Exemplify strong communication skills, instilling confidence with clients through trust building interactions and via email as needed.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including the effective management of surplus and overage balances.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Proactively manage change to achieve desired outcomes, collaborating with Group Leaders to drive conversations and execute standards.
• Ensure business goals are clearly understood and reporting reflects the value of working with our organization. The expectation is to provide insightful data analysis that resonates with the client, leading to proactive strategy adjustments, alignment, and enhanced client retention.
• Personalized customer experience is an OBx Standard. Meeting expectations of timelines, communication, results and meaningful deliverables.
• Lead a team of SEO Strategists in implementing SEO strategies grounded in best practices to drive growth and achieve measurable results for clients. Work collaboratively with teams across the organization and work to align collectively to achieve client goals.
• Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
• Foster a collaborative environment amongst the team to promote integrated alignment and holistic strategies & communication for portfolio of accounts. Empower team members to own results, communication, and implementation for their specific channels, as well as joint successes and opportunities across clients to promote teammate development.
• Partner with all groups across OuterBox in alignment with company vision and goals. Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients.
• Continuously stay updated on the Digital Marketing Industry and related industry verticals to grow your knowledge and build credibility with teammates and clients. Participate in ongoing BSchool training to build credibility and business acumen with both teammates and clients, and share your insights.
• Own client relationship, strategy, and execution for single channel customers, if applicable.
• Additional duties, as assigned.

Work Environment

Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.

Requirements:

• 5+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
• Experience leading a marketing team to meet goals and deliver successful outcomes. You are capable of guiding, coaching, and having constructive conversations.
• Ability to use discernment throughout strategy development and execution as to relates to Client goals.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Experience working with multiple Enterprise-level clients or brands at once and approaching each with a high level of personalization. You are flexible and adaptable in responding and accommodating reasonable changes in priorities, timelines, and communicating proactively through them.
• Customer service experience where you’ve served as a main point of contact, communicating frequently and intentionally with Customers through all communication forms (email, video, phone, in-person).
• Ability to translate complex information and data, and summarize in a way that’s approachable and meaningful to different stakeholders. You can zoom out when necessary to view a project, situation, or challenge holistically to come to the best solution.
• Working knowledge of the digital marketing industry, including SEO, SEM, Web Design & Development. Email & CRO is a plus.
• Excellent communication skills, which include active listening and critical thinking. This is a customer-facing role where consistent, proactive, timely, and intentional communication with Clients is an expectation.

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required.

Work Authorization/Requirements

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Travel

Limited travel may be required to our headquarters or to client offices. Less than 10%

Affirmative Action/EEO Statement. Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.

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Cohesive Culture + Good Humor + Combined Skills = Awesome Results

At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024!

At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box?