Lead/Deputy Manager - Digital Marketing

Description

QBurst is undergoing an exciting AI-led transformation, and we’re seeking a strategic thinker to shape the future of our digital marketing services.

Experience: 8 to 12 years

Location : Bangalore, Chennai, Noida, Trivandrum, Kochi, Calicut and Thrissur

Responsibilities:

• Own end-to-end digital marketing strategies aligned to business goals
• Design/optimize omnichannel journeys (web, email, mobile, social, paid)
• Translate goals into data-backed campaign plans with clear KPIs
• Build reporting frameworks; track, analyze, and optimize performance
• Conduct competitor/market research to identify trends and gaps
• Provide consultative guidance to clients and internal stakeholders
• Collaborate with design, dev, content, and analytics for execution alignment
• Advocate AI-assisted marketing (audience modeling, testing automation)

Requirements:

• Proven experience crafting and executing omnichannel strategies
• Hands-on with or similar MAPs/CDPs SFMC, HubSpot, Adobe Campaign, AEP
• Exposure to marketing Analytics, Paid Media, SEO, and Email/Lifecycle
• Experience developing and engagement plans customer journey frameworks
• Strong analytical and presentation skills; stakeholder influence capability
• Exposure to Agile/PMP Project management