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Licensing Marketing Coordinator
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Partnerships Manager
Company Overview
At Logo Brands, we create high-quality sports lifestyle products for fans across the country. With licensing rights for nearly 900 universities and all major professional leagues, we bring team spirit to life through innovative products, meaningful partnerships, and a commitment to excellence.
Recognized as a Top Workplace by The Tennessean six of the past seven years, we take pride in our culture of teamwork, creativity, and continuous growth.
Position Summary
Logo Brands is seeking a Partnerships Manager to serve as a day-to-day champion for our collegiate partners and a key communicator to our customers. This role will lead external communication, support collegiate and professional licensing, and work cross-functionally with sales, marketing, and creative teams to strengthen relationships and drive results.
The ideal candidate is highly organized, proactive, a quick learner, provides exceptional customer service, and thrives in a fast-paced environment.
- Serve as a primary point of contact for assigned schools—manage inquiries, resolve issues, and ensure programs run smoothly.
- Assist with collegiate and professional licensing, including securing rights, managing daily inquiries, and executing marketing programs.
- Support annual contract renewals with schools and leagues; maintain key dates, deliverables, and obligations.
- Maintain regular communication with schools and agencies; monitor performance and identify growth opportunities.
- Collaborate with sales, marketing, and creative teams to plan and execute school-driven initiatives and promotions.
- Lead or participate in quarterly calls with Strategic Partnership Schools and other key accounts; prepare recap reports.
- Assist sales with major retail program rights coordination with schools and agencies.
- Help manage collegiate and professional hot market licensing opportunities.
- Launch special programs and marketing initiatives; work with marketing to track, measure, and report KPIs.
- Process internal campus orders for Strategic Partnership Schools.
- Share brand and product updates with internal teams to ensure alignment.
- Assist with annual company and school reporting requirements.
- Support company-hosted conferences, sponsored events, and trade shows; represent Logo Brands as needed.
- Participate in ICLA webinars and meetings to stay current on licensing best practices.
- Attend weekly team meetings, monthly all-staff meetings, and company events.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Demonstrated alignment with Logo Brands’ Core Values.
- Excellent written and verbal communication skills; strong relationship-building abilities.
- Proficiency in Microsoft Office; working knowledge of Canva or similar design tools is a plus.
- Exceptional organizational and project management skills.
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- Willingness to travel occasionally for trade shows, school visits, and events.
- Experience in collegiate or professional sports licensing, brand partnerships, or retail programs.
- Strong interpersonal and relationship-management skills.
Why Join Logo Brands
If you love college and professional sports, enjoy building meaningful relationships, and want to see your work make a real impact, this is the place for you. At Logo Brands, you’ll join a growing, energetic team dedicated to celebrating fans and the brands they love.
We offer a dynamic work environment, opportunities for professional growth, and a culture that values innovation, collaboration, and community.
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