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Lifecycle Marketing Manager

Description

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

Your Role in our Mission

We are looking for a Lifecycle Marketing Manager to design and execute personalized, multi-channel campaigns that guide customers through their entire journey with a brand, from first touch to loyalty, aiming to boost engagement, retention, and lifetime value by delivering the right message at the right time using marketing automation and data analysis. They map customer touchpoints, manage automated journeys (email, SMS, etc.), analyze performance, and work cross-functionally to create a cohesive, data-driven customer experience.

The Lifecycle Marketing Manager will also help drive engagement, retention, and e-commerce growth through personalized, data-driven lifecycle campaigns. In this role, you will contribute to the development and execution of our B2C strategy, leveraging marketing automation tools to deliver best-in-class customer experiences.

You will collaborate closely with our Partner and Client Success teams to deliver targeted, performance-driven journeys that maximize customer lifetime value and support our commercial goals.

Some of Your Responsibilities & Core Duties will be:

Build, test, deploy, and optimize multi-channel campaigns using Braze.
Manage all campaign operations, including audience segmentation, workflow setup, QA, and scheduling.
Execute and optimize B2C lifecycle marketing campaigns that drive user engagement, retention, and revenue growth.
Analyze and understand customer journey and touchpoints to optimize experience and upsell experience.
Collaborate with cross-functional teams to align programs with broader business objectives.
Support the development of automated user journeys that enhance personalization and customer lifetime value.
Develop engagement strategies to improve customer satisfaction and increase retention rates.

Experience and Skills You Need in this Role:

Required Skills/Abilities:

Strong verbal and written communication.
Strong organizational and multitasking skills.
Strong analytical skills and proficiency with marketing analytics tools.
Familiarity with digital marketing channels and marketing automation tools.
Comfortable working with data to identify trends, measure results, and optimize future campaigns.
Experience working with cross-functional teams to deliver coordinated customer engagement initiatives.

Education and Experience:

Bachelor’s degree preferred. Equivalent combination of education and experience will be considered.
8+ years of experience in lifecycle marketing, or marketing automation within B2C or SaaS environment.
Hands-on experience with Braze or other centralized communication platforms.

The Interview Process:

Phone screen with a member of the Talent Acquisition Team
First stage interview with Director of Growth Marketing
Second round with Senior Director, Strategic Partnerships and Senior Director, Account Manager
Third round with VP of Marketing

At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

About Reward Gateway

Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.

The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.

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