LinkedIn Specialist

Role Overview

We are looking for a LinkedIn Specialist who can manage and grow LinkedIn accounts for personal brands and company pages.

This role focuses on hands-on execution — posting content, engaging with the community, and supporting lead generation efforts.

Key Responsibilities

• Manage day-to-day activities of LinkedIn profiles and company pages
• Post and schedule content regularly (posts, articles, videos, polls)
• Engage with followers, comments, and prospects to increase reach and awareness
• Optimize profiles for better visibility and credibility
• Execute LinkedIn outreach campaigns (connections, InMails, messages)
• Track engagement and report on performance metrics
• Support the LinkedIn Strategist (if one exists) in executing the overall strategy

Requirements

• 1–3 years of experience managing LinkedIn accounts for brands or professionals
• Strong writing and editing skills
• Experience with LinkedIn features:
• Posts, articles, videos, polls, LinkedIn Sales Navigator
• Understanding of LinkedIn best practices for engagement and lead generation
• Comfortable with tools like Hootsuite, Buffer, or native scheduling tools
• Ability to track and report engagement metrics

Preferred

• Experience in B2B lead generation
• Exposure to LinkedIn Ads campaigns
• Familiarity with CRM tools

Success Metrics

• Profile and page engagement (comments, likes, shares)
• Growth in followers and connections
• Leads generated via LinkedIn outreach
• Consistent, high-quality content posting

Work Location: Remote