Local Marketing Manager

About PopStroke

Welcome to PopStroke, where we've reinvented the classic pastime of mini-golf into an extraordinary experience. Imagine a place where the charm of traditional mini-golf meets innovative technology and custom-designed courses, where playful challenges unfold against the backdrop of beautifully designed landscapes. This is PopStroke – where the pure joy of mini-golf extends beyond family outings and date nights to welcome guests of all skills and ages seeking a unique and memorable entertainment and culinary experience.

PopStroke currently has 19 locations across Florida, Texas, Arizona, Alabama, South Carolina and Nevada, with additional venues under development.

We're looking for awesome folks to join our PopStroke team as we embark on an epic expansion journey. If you're all about fun, hard work, and creating memories, you're in the right place!

Exciting opportunity to join the fastest-growing hospitality brand in the entertainment space in the U.S.!

About the role

As Local Marketing Manager, you are the strategic connector and brand ambassador for PopStroke in your community. You’ll take ownership of local marketing efforts for your assigned venue, leveraging your network, knowledge of the market, and 1–3 years of field marketing experience to drive awareness, partnerships, and engagement.

This role is responsible for developing and executing local marketing strategies, building meaningful community relationships, and serving as the point person for all venue-specific marketing initiatives. The Local Marketing Manager also organizes, staffs, and manages local events to ensure flawless execution and maximum impact. You will work closely with both store-level leadership and the corporate marketing team to ensure brand consistency, effective messaging, and measurable results.

Candidates must live in or relocate to the market.

Full-Time, Exempt

What you'll do

Essential Duties

• Represent PopStroke in a positive, professional, and engaging manner across all community touchpoints.
• Maintain in-depth knowledge of all PopStroke offerings, including F&B, events, memberships, and programming.
• Lead field marketing efforts, dedicating significant time to being out in the community with local businesses, schools, sports teams, chambers of commerce, CVBs, and influencers.
• Strategically plan, coordinate, and execute in-venue and off-site marketing activations to strengthen brand presence and generate traffic.
• Organize, staff, and manage local events from start to finish — including scheduling, logistics, vendor coordination, and on-site oversight.
• Recruit, schedule, and oversee part-time brand ambassadors or event staff as needed to support marketing activations.
• Build, negotiate, and manage local partnerships within approved budgets and standards.
• Capture and share brand content for social media and local storytelling.
• Collaborate with corporate marketing to create and implement an annual market-specific plan that maximizes reach and aligns with company goals.
• Provide reporting on outreach activities, event performance, partnership ROI, and overall market impact (weekly, monthly, quarterly).
• Offer insights and recommendations to continuously grow brand awareness and strengthen local positioning.
• Support other duties and responsibilities as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 1–3 years of local field marketing, community engagement, or partnership management experience.
• Strong knowledge of the local market/community and a well-connected network.
• Event management experience, including staffing, scheduling, and on-site execution.
• Outgoing, energetic personality with excellent verbal and written communication skills.
• Detail-oriented, organized, and capable of managing multiple priorities in a fast-paced environment.
• Demonstrated ability to work independently while leading and motivating part-time staff or ambassadors.
• Proficiency in Microsoft and/or Google Suite.
• Ability to travel up to 80% within the defined market.
• Flexibility to work nights, weekends, and nontraditional hours as needed for events and activations.

PopStroke is an Equal Opportunity Employer

PopStroke participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.