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Local SEO Analyst
India
Overview
We are looking for a Local SEO & Google Business Profile Specialist with a strong background in scaling multi-location visibility. The ideal candidate will have deep expertise in Google Business Profile (GMB) optimization, Local SEO strategies, and organic traffic growth — preferably within the healthcare sector. Your mission: grow our web traffic from 25K to 150K+ in 6–9 months through proven Local SEO strategies.
Roles & Responsibilities:
Local SEO Mastery
- Manage and optimize Google Business Profiles (GMB) for multiple locations.
- Implement geo-targeted strategies to rank for "near me" and location-specific search terms.
- Ensure NAP (Name, Address, Phone) consistency across directories.
- Build and optimize location-specific landing pages and blog content.
Organic Traffic Growth & SEO Strategy
- Design and execute end-to-end SEO strategies for aggressive traffic growth.
- Conduct keyword research, competitor analysis, and SERP audits.
- Optimize on-page elements: metadata, headings, schema, and content structures.
- Develop content clusters and pillar pages to build domain authority.
Link Building Execution
- Lead white-hat link-building campaigns: guest blogging, PR outreach, citations.
- Build links from niche healthcare directories, influencers, and forums.
- Monitor and maintain a healthy backlink profile.
Analytics & Reporting
- Track performance using Google Analytics 4, Search Console, Looker Studio.
- Set and measure KPIs like traffic growth, lead generation, and keyword rankings.
- Conduct regular SEO audits and performance reviews.
Multi-Location SEO Management
- Coordinate SEO efforts across 25+ physical locations.
- Resolve common SEO issues such as duplicate content, cannibalization, and internal linking.
- Ensure that each location page is SEO-optimized and user-friendly.
Collaboration & Strategy
- Work closely with content creators, designers, developers, and paid media teams.
- Provide SEO input for UX/CRO improvements.
- Stay current on SEO trends, Google algorithm updates, and AI-driven SEO tools.
Candidate Requirements
- 3–5 years of proven experience in digital marketing with a focus on SEO.
- Experience working in or with the healthcare sector.
- Demonstrated ability to grow organic traffic 3x–5x within a short time frame.
- Proficiency in local SEO management for 20+ locations.
- Expertise with tools like Ahrefs, SEMrush, Screaming Frog, GMB, and GA4.
- Strong communication, analytical, and project management skills.
Note: The selected candidate will be required to work on-site at the client's location, 6 days a week.
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