Local SEO Manager

Position Summary:

We are seeking a dynamic and results-driven Local SEO Manager to oversee, optimize, and analyze local business listings for a designated client. This role supports our client’s brick-and-mortar businesses. The ideal candidate will possess a mix of relationship management, technical acumen, and operational excellence to drive visibility, consistency, and growth for our clients' local search presence.

About Gasworks:

Gasworks Media, an expert team in multi-location content development and Organic Search, thrives on crafting and fine-tuning content with white-hat Organic Search techniques to bolster our clients' online presence. We value our team, offering comprehensive training and development opportunities, fostering unique and impactful careers.

Organizational Relationships: The Local SEO Manager will work closely with the Local Search, SEO, and Content teams. Collaboration with internal stakeholders and client-facing teams is essential to deliver seamless and impactful local listing management and search optimization.

Key Responsibilities:

• Manage and optimize local business listings across Google Business Profiles, Apple Maps, Bing Places, and other key directories for a specific regional portfolio of home service clients.
• Collaborate with clients to ensure listing information (name, address, phone number, hours, etc.) is accurate, consistent, and updated in real-time.
• Monitor and improve local search visibility, rankings, and overall search performance metrics through strategic updates and enhancements.
• Audit and resolve listing discrepancies and duplicate listings to ensure brand consistency and search accuracy.
• Leverage Local SEO best practices to increase visibility for home service locations within Google’s Local Pack and other map-based search results.
• Track and report key performance indicators (KPIs), including visibility, search rankings, traffic, and engagement metrics, while identifying areas for improvement.
• Develop and maintain strong client relationships as a trusted advisor for local listing strategy and execution.
• Stay current on industry trends and platform updates for Google Business Profiles, Apple Maps, and emerging search engines or directories.

Minimum Qualifications:

• Minimum of 3 year of experience in Local Search, Local SEO, or multi-location business listing management.
• Technical proficiency with platforms like Google Business Profiles, Apple Maps, Bing Places, and BrightLocal or Yext.
• Familiarity with local listing auditing tools and the ability to resolve NAP (Name, Address, Phone) inconsistencies.
• Experience with SEO fundamentals, keyword research, and schema markup for local search.
• Client relationship management experience, with excellent communication skills to engage stakeholders and clients.
• Project management skills, with the ability to meet deadlines and manage multiple client accounts.
• Proficiency with collaboration tools like Airtable, Discord/Slack/Teams, Monday.com, and Google Workspace.

What We Offer:

• Health, Dental, and Vision Insurance options to support your well-being.
• Paid Time Off (PTO) and 7 paid company holidays to prioritize work-life balance.
• Internet stipend and technology bonuses to ensure your home office is equipped for success.
• Career development and growth opportunities through training and mentorship.
• Bonus opportunities based on performance and client outcomes.

Application Instructions: If you’re passionate about local search and ready to drive visibility for brick-and-mortar business, we want to hear from you! Submit your resume along with a brief message sharing your motivation for this role and what you hope to achieve as a Local SEO Manager. Feel free to include links to your online presence (blogs, social media, videos, etc.).

Job Type: Full-time

Pay: $60,000 - $70,000 per year (based on experience)

Benefits:

• Paid time off
• Health insurance
• Vision insurance
• Dental insurance

Schedule:

• Monday to Friday (with occasional flexibility as needed)

We’re committed to building an inclusive, supportive, and growth-oriented remote work environment. Join us in helping home service brands thrive in local search and stand out in their communities.

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote