Local SEO & SEMrush Specialist (Independent Contractor)

Job Title

Local SEO & SEMrush Specialist (Independent Contractor)

Company

Vizible Digital – Dana Point / Orange County, CA

About Us

Vizible Digital is a Southern California digital marketing agency focused on helping local service businesses win in search through hands-on SEO, Google Business Profile optimization, and high-converting websites.

Role Overview

We’re looking for an experienced SEO specialist who lives inside SEMrush and knows how to take a local business from “invisible” to “everywhere” in search. You’ll start with a small set of clients to prove your process, then scale with us to 50–100+ accounts by year’s end if it’s a mutual fit.

This is a 1099 independent contractor role paid per client, with the potential to transition into a base + performance structure if you consistently exceed expectations.

Key ResponsibilitiesOnboarding & Strategy

• Run full SEMrush site audits for new clients and prioritize technical, on-page, and content fixes.
• Gather and configure access: Google Analytics, Google Tag Manager, Google Search Console, Google Business Profile (GBP), and any relevant ad accounts.
• Build an initial SEO roadmap (90-day plan) covering site health, local SEO, content, and conversion rate optimization.

Website / On‑Page SEO

• Perform keyword research and mapping (SEMrush + Search Console) and define target keywords by page and by intent.
• Optimize core pages (titles, meta, H1/H2 structure, internal linking, schema where relevant).
• Use tools like PageSpeed Insights to identify and coordinate fixes that move sites toward a 90+ speed score where possible.
• Ensure all new content is indexable, well-structured, and avoids obvious AI overuse.

Local SEO & Google Business Profile

• Fully optimize and build out Google Business Profiles: categories, descriptions, services, photos, products, Q&A, and UTM‑tagged links.
• Implement and refine a review and reputation strategy (requests, responses, templates).
• Use BrightLocal (or similar) for local rank tracking, citations, and NAP cleanup.
• Create and schedule regular GBP posts (at least monthly) that align with the keyword and offer strategy.

Citations, Directories, & Off‑Page

• Audit existing citations and directory listings; correct NAP, duplicates, and inconsistencies.
• Build new, relevant local and niche citations using BrightLocal or equivalent tools.
• Coordinate with content resources for guest posts / local PR when appropriate.

Competitor Analysis & Content Strategy

• Use SEMrush to analyze top local competitors, their ranking pages, and backlink profiles.
• Build keyword/content plans for blogs, service pages, and FAQs to close topical gaps.
• Provide briefs or outlines that include H1/H2 structure, keyword targets, and internal links.

Ongoing Monthly Work

• Maintain a consistent monthly cadence per client (most clients: 1–2 touchpoints per month).
• Tasks may include: new content creation/briefs, on‑page refinement, local “drip” campaigns, review management, map pack optimization, and consultative strategy calls.
• Record short video updates or maintain clear spreadsheets summarizing what was done, what’s next, and key results.
• Continually test, measure, and adjust based on rankings, traffic, leads, and conversion data.

Reporting & Communication

• Build simple, client‑friendly reporting using GA, Search Console, SEMrush, and BrightLocal.
• Track core KPIs: organic traffic, keyword rankings, GMB/GBP insights, calls/forms, and map pack visibility.
• Be proactive: highlight what’s working, what’s not, and the next steps—without needing to be micromanaged.

Tools You Should Be Comfortable With

• SEMrush (site audits, position tracking, keyword research, competitor analysis).
• Google Analytics (GA4), Google Search Console, Google Tag Manager.
• Google Business Profile dashboard and insights.
• BrightLocal or similar tools for citations and local rank tracking.
• Speed and technical tools such as PageSpeed Insights; basic understanding of site health and performance.
• AI tools (ChatGPT, Gemini, etc.) as assistants for ideation, not crutches for final copy.

Compensation

• Independent contractor (1099).
• Flat: $500 per active client per month to start, depending on scope and complexity (discussed during interview).
• Initial ramp: start with a few clients to demonstrate process, communication, and results.
• Growth path: opportunity to scale to 50–100 clients as you prove capacity and performance.
• Future upside: option for a base + performance/override structure if you consistently exceed expectations and help grow the book of business.
• Bringing an existing book of business is a strong plus and will be compensated accordingly relative to revenue generated.

What We’re Looking ForMust‑Have Skills & Experience

• 2+ years managing local and website SEO (agency or freelancer) with demonstrable results.
• Strong proficiency with SEMrush for audits, keyword research, and tracking.
• Solid understanding of:
• Local SEO (map pack, citations, reviews, local content).
• On‑page SEO (keyword mapping, metadata, H1s, internal links, schema basics).
• Google Analytics, Google Search Console, Google Tag Manager.
• Comfort working with developers and content writers to implement your recommendations.
• Ability to stay on schedule, manage your workload, and hit deadlines without hand‑holding.
• Strong communication skills and willingness to create Loom‑style video updates to maintain client relationships.

Nice‑to‑Have

• Experience with Google Ads, landing page CRO, and funnel optimization.
• Past work at or with local service businesses (home services, medical, legal, etc.).
• Ability to recommend and implement basic conversion tracking via GTM and GA4.
• Existing client book you can bring over.

Red Flags (Please Do Not Apply If…)

• You do not know how to use Google Tag Manager or set up basic conversion tracking.
• You have never run a full SEMrush site audit or used it for keyword and competitor research.
• You rely entirely on AI‑generated content without editorial oversight or understanding of SEO.

How To Apply

Please apply with:

• A short intro about your experience with local SEO and SEMrush.
• 2–3 client examples (can anonymize) with:
• Starting vs current rankings/traffic or GMB visibility.
• What you actually did (brief bullet list).
• A quick outline (bullets) of your typical 90‑day plan for a new local SEO client.
• Links to any SOPs, templates, or reports you’re comfortable sharing (optional but strongly preferred).

You can apply directly through Indeed and/or send your portfolio and details to our website contact form at vizibledigital.com.

Pay: $50,000.00 - $150,000.00 per year

Benefits:

• Flexible schedule

Work Location: Remote