Loyalty Program Analyst

About Bluemercury:

With 178 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit www.bluemercury.com.

Job Overview:

The Loyalty Program Specialist will support the day-to-day execution, marketing, and reporting of our loyalty program, helping to deliver a seamless and rewarding experience for our most loyal clients. This role bridges creative marketing and data-driven operations, ensuring campaigns run smoothly from concept to completion. The ideal candidate is detail-oriented, passionate about beauty and client engagement, and eager to grow in the fast-evolving world of loyalty and CRM.

Key Responsibilities:

• Program Support & Operations (40%)
  • Support the execution of loyalty initiatives, offers, and campaigns across channels, including promotion setup, user acceptance testing, and managing cross-functional alignment to ensure flawless delivery.
  • Coordinate program launch readiness by tracking timelines, organizing assets, and maintaining documentation.
  • Serve as a point of contact for store teams, addressing questions and ensuring smooth program execution.
  • Research and share emerging trends in loyalty, retail, and customer engagement to inform program innovation.
• Marketing Support (30%)
  • Partner with Integrated Marketing, Creative, Store Operations, and Digital teams to bring loyalty campaigns to life.
  • Support the development of marketing materials and review assets for accuracy and alignment with brand standards.
  • Assist in campaign setup—including drafting briefs, managing approvals, and ensuring on-time delivery.
  • Track campaign performance and provide topline insights to help optimize future activations.
• Reporting & Analytics (30%)
  • Pull loyalty reports and compile key performance data to evaluate program health.
  • Support analysis of member engagement, retention, and campaign results.
• Summarize insights and share findings with cross-functional partners to inform decisions.

Qualifications:

• 2-3 years of experience in marketing, CRM, loyalty, or analytics (internships included).
• Demonstrated experience managing projects from planning to execution.
• Detail-oriented with strong project management and organizational skills.
• Excellent written and verbal communication skills with a collaborative mindset.
• Proficiency in Microsoft Excel; familiarity with SQL a plus.
• Experience with CRM or marketing automation platforms (e.g. Salesforce, Amperity, Klaviyo, Adobe Campaign) preferred.
• Familiarity with analytics or data visualization tools (e.g., Tableau, Power BI, Google Analytics) a plus.
• Ability to thrive in a fast-paced, creative, and client-focused retail environment.
• Genuine passion for beauty, wellness, and creating exceptional client experiences.

This job description is not all inclusive. Bluemercury, Inc. reserves the right to amend this job description at any time. Bluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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