Manager / AVP / VP Sales – Alcoholic Beer (On-Trade & Off-Trade)

Role summary

Looking for experienced sales professionals from the alcoholic beverages / beer / spirits industry with strong exposure in Gurgaon or Delhi NCR, across both on-trade (bars, clubs, restaurants, hotels, breweries) and off-trade (liquor vends, retail, modern trade).

Key responsibilities

- Drive sales, distribution, and visibility for our beer portfolio in assigned Gurgaon / Delhi NCR territories across on-trade and off-trade channels.

- Identify, onboard, and manage liquor vends, key retail outlets, chains, bars, pubs, clubs, BYOBs, hotels, and breweries; ensure regular billing and in-outlet execution.

- Plan and execute promotions: sampling, consumer activations, launch events, and visibility deployment (signages, POSM, tap handles, tent cards, standees, etc.).

- Build strong relationships with outlet owners, managers, purchase heads, and distributor/wholesaler teams to secure prime shelf space and tap rotations.

- Track competition, suggest local schemes, and provide structured market feedback and daily/weekly sales reports to management.

Candidate profile

- 1-20 years of field sales experience in alcoholic beverages (beer, IMFL, wine, RTDs) handling Gurgaon and/or Delhi NCR markets.

- Existing relationships with key liquor vends, bar/club managers, and on-trade decision makers in the region.

- Strong negotiation, closing, and route-planning skills, with a proven track record of delivering targets in a competitive environment.

- Comfortable working late evenings/weekends when required for activations and events; must be field-first and data-disciplined.

What we offer

- Competitive fixed CTC plus attractive performance-based incentives on volume, distribution, and activation KPIs.

- Opportunity to build and scale a young, differentiated alcoholic beer brand from early stages in a high-potential market.

- Entrepreneurial, fast-paced culture with clear growth paths into territory head / key account / state role for consistent performers.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹2,400,000.00 per year

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Health insurance
• Internet reimbursement
• Life insurance
• Paid sick time
• Paid time off
• Work from home

Work Location: In person