Manager, Content Marketing

Introduction

Optimizely is looking for a great leader to join the Digital marketing team as Manager Content Marketing. We're looking for someone with experience in developing global content teams, strategies and tactics that impact our pipeline and business results.

Job Responsibilities

The ideal candidate will have a proven track record in developing a strategy for all of Optimizely's content for integrated campaigns and marketing channels like long form content, website landing pages, blogs, social media, email, and paid media. They will build a content strategy with Optimizely's brand and business goals in mind, making sure content will support pipeline generation efforts in the wider sales and marketing campaigns. Among others, they will build content plans, SEO roadmap, editorial calendar, enablement content, long and short form content, innovative content formats.

This role will work cross-functionally with all sorts of leaders and functions in the business as content requests and needs may come from every part of the business. This requires excellent leadership skills, stakeholder management, teamwork, and robust communication, making sure both stakeholders and team members can work efficiently towards their goals.

Knowledge and Experience

• Previously built and managed content marketing teams
• Demonstrated leadership in creating content strategy, integrated content plans and SEO strategy
• Experience working cross functionally with other
• Proven track record leading and developing a team
• 3-5+ years B2B marketing with proven record in content marketing
• Knowledge of Martech stack
• Content marketing platform
• SEO tools, GA

Education

Bachelors Degree or equivelant work experience

Competencies