Manager CRM & Analytics

Designation: CRM Manager & Analytics

Department: Admissions / Marketing

Reports To: Head – Admissions / Director

Location: Noida, Uttar Pradesh

Organization: Asian Education Group (AEG)

About Asian Education Group (AEG)

Asian Education Group (AEG), a unit of Marwah Studios, is one of the leading education groups in India, offering professional programs in Management, Media, IT, and Law. With a legacy of excellence, AEG has established itself as a hub of quality education, strong industry interface, and holistic student development.

Role Overview

Responsible for end-to-end management of CRM platforms used for admissions, lead lifecycle tracking, reporting, automation setup, data accuracy and analytics to improve conversions and decision-making and all other responsibilities of this domain.

Key Responsibilities

A. CRM Administration & Operations

• Own and manage CRM software (setup, user roles, data fields, workflows, routing rules)
• Ensure 100% data accuracy, duplication control and hygiene across all lead entries
• Create and maintain funnels for inbound, paid, outreach and referral leads
• Monitor counsellor activity logs, follow-ups and adherence to CRM usage norms

B. Reporting & Analytics

• Build daily/weekly/monthly MIS dashboards for management
• Track conversion funnel (Lead → Form → Offer → Admission → Refund)
• Generate source-wise ROI reports (Marketing, Outreach, ICC, Direct)
• Analyze counsellor performance, lead ageing, call productivity, follow-ups

C. Automation & Optimization

• Set up CRM automations (reminders, drip emails, WhatsApp, lead scoring, SLA alerts)
• Integrate CRM with website, LMS, payment gateway, call dialer, landing pages
• Ensure reporting interoperability with Google Sheets, BI dashboards etc.

D. Compliance & Team Coordination

• Train teams on CRM usage, updates and process adherence
• Ensure secure data handling & compliance with institutional data policies
• Co-ordinate with IT, Marketing & Admissions for CRM change requests and fixes

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹55,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Work Location: In person