Manager - CRM Marketing

About the Role

The CRM Marketing Manager owns the end-to-end execution and optimization of email, SMS, and push notification campaigns, driving operational excellence across Athleta’s owned marketing channels. Partnering closely with the Senior Manager, this role is responsible for delivering high-quality, customer-centric campaigns while continuously identifying opportunities to improve performance, testing, processes, and execution standards.

This role is ideal for someone who brings energy, initiative, and a strong bias toward action; someone who naturally takes ownership, operates with urgency, and looks for ways to improve the work rather than simply executing. The ideal candidate manages multiple priorities with precision and proactively brings forward ideas, insights, and recommendations that elevate the customer experience and push channels toward best-in-class performance.

What You'll Do

Campaign Execution & Operations

• Own the full campaign deployment lifecycle, including calendar management, QA, approvals, tagging, deployment, and post-send validation

• Create and maintain detailed campaign planning documentation to ensure accurate, organized, and efficient execution

• Partner cross-functionally to ensure campaigns are executed accurately and delivered on time

• Manage multiple priorities, timelines, and deliverables with strong attention to detail and operational rigor

• Proactively identify operational risks or gaps and drive solutions quickly and effectively

• Continuously identify opportunities to improve workflows, processes, and execution standards across CRM channels

Competitive Benchmarking & Optimization

• Monitor competitor marketing strategies, messaging, promotional cadence, and customer experience trends and translate insights into actionable testing ideas, optimization opportunities, and recommendations

• Share innovative ideas and best practices that elevate channel performance and customer engagement

Reporting & Performance Insight

• Pull, organize, and analyze weekly and ad hoc campaign reporting to support business analysis and inform channel strategy

• Surface operational or performance issues quickly, along with actionable next steps and proposed solutions

• Contribute to a culture of continuous testing, learning, and optimization across CRM programs

Who You Are

• Self-starter with a proactive, solution-oriented mindset and strong sense of ownership and accountability

• Experience managing CRM campaigns across email, SMS, and/or push notification channels

• Strong analytical and strategic thinking skills, with the ability to translate data and insights into action

• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment

• Strong communication and cross-functional collaboration skills

• Creative problem-solver with a customer-first mindset and passion for delivering best-in-class customer experiences

• Proficient in Excel and data visualization

• Experience supporting DTC or digitally driven brands preferred