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Manager, Digital Communications & Marketing

ABOUT EVERY MOTHER COUNTS

Every Mother Counts (“EMC”) envisions a world where pregnancy and childbirth are positive, transformational experiences. A world where everyone can access quality maternity care that centers mothers, and no one suffers or dies of preventable complications. A world where every mother truly counts.

Every two minutes, a woman dies from complications of pregnancy and childbirth—that’s more than 800 preventable deaths every day around the world. Motivated by the intrinsic human right to maternal health, Every Mother Counts is dedicated to ensuring that all people, everywhere, experience a safe, respectful, and equitable journey through pregnancy, childbirth, and the postpartum period. We started by spotlighting stories told by those closest to the issue. Over time, these personal accounts have shone a spotlight on the global imperative to transform maternal health. Since 2010, EMC has invested tens of millions of dollars to advance system-wide change through the development of professional, dedicated, and compassionate providers in every setting who are focused on respectful care that centers mothers.

In addition to investments in community-led models of care, EMC is committed to diversifying the healthcare workforce, and mobilizing for change through policy and advocacy efforts. Through collaboration with key policymakers, practitioners, and community members, the team identifies priority maternal health issues and advocates for change. EMC’s program and policy efforts are complemented by our compelling storytelling, which is at the core of the organization’s founding. For additional information on the organization and its impact click here.

Thank you for your interest in working with EMC!

THE OPPORTUNITY

Reporting to the Vice President of Communications & Marketing, the Digital Communications & Marketing Manager plays a critical role in executing EMC’s digital communications strategy and ensuring high-quality, timely delivery of communications initiatives across the organization. This role serves as a central project manager and content partner, translating strategy into execution across digital communications channels, campaigns, events, & storytelling, and organizational communications.

The Digital Marketing & Communications Manager will manage complex workflows, coordinate across departments, and work closely with internal teams and external partners to deliver clear, compelling, and mission-aligned communications. This role requires a strong operator mindset: someone who can manage details, timelines, vendors, and deliverables while maintaining a strategic digital communications lens.

In addition to content and campaign execution, the Digital Communications & Marketing Manager supports the smooth functioning of the Communications & Marketing team by strengthening processes, documentation, and internal coordination. This role is ideal for a highly organized communicator, with deep digital communications experience, who thrives in a fast-paced, collaborative environment and is excited to contribute to a growing, mission-driven organization.

At Every Mother Counts, each role reflects a shared set of competencies that define how we work and lead across the organization. These competencies support fairness, equity, and accountability by making expectations clear and consistent at every level.

This is a full time, non exempt, hourly position.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Digital Communications & Marketing & Content Execution (50%)

Own and execute EMC’s digital content strategy, serving as the primary creator of copy and visual assets for social media platforms including Instagram, Facebook, and LinkedIn, email campaigns, website updates, and other digital channels
Develop, manage, and maintain editorial calendars that guide all digital content creation, ensuring timely, consistent, and strategic messaging across channels
Manage EMC’s email marketing efforts via Mailchimp, including newsletters, ad hoc communications, seasonal campaigns, and automation series such as welcome, re-engagement, and donor journeys
Perform routine website updates in WordPress, including page edits and support for new page development
Develop and execute digital campaigns tied to fundraising, engagement & awareness, events, and product or report promotion, with support from Comms team
Create, manage, and optimize paid digital ad campaigns, including drafting copy, designing assets, coordinating placements, and monitoring performance
Ensure all digital projects and content remain aligned with organizational priorities, brand standards, and messaging goals

Performance Analysis & Optimization (15%)

Monitor, analyze, and interpret digital performance using tools such as Google Analytics, Sprout Social, and Mailchimp
Partner with the Communications Associate to produce monthly and quarterly digital performance reports with insights and recommendations
Conduct testing and optimization efforts including A/B testing, content experiments, landing page improvements, and user experience enhancements
Stay informed on digital marketing trends, platform changes, and emerging best practices and apply relevant insights to improve performance

Cross-Functional Collaboration & Campaign Support (30%)

Partner closely with Development and Impact teams to plan and execute digital communications that support organizational goals
Support Development with digital campaigns tied to fundraising goals with execution, reporting, and performance insights
Support Impact with digital campaigns tied to key policy and advocacy moments
Coordinate with external vendors, consultants, freelancers, or agencies as needed to support digital execution

Digital Asset & Brand Management (5%)

Oversee and provide direction to the Communications Associate responsible for organizing and maintaining EMC’s digital asset library including photography, video, and design files
Develop, apply, and uphold brand and photo guidelines to ensure consistency across platforms and channels
Respond to internal and external requests for brand assets including press kits, social media toolkits, and development materials
Ensure quality control, accuracy, and brand consistency across all digital outputs

Other relevant duties, as assigned.

COMPETENCIES AND EXPECTATIONS

Mission Oriented: Translates the mission into team or project priorities and connects daily work to broader departmental goals.
Relationship Building and Collaboration: Builds strong relationships across teams, promotes collaboration, and helps create a positive and inclusive work environment.
Accountability: Manages timelines, resources, and deliverables and ensures clarity of roles and expectations for others.
Communication: Provides clear direction and feedback, communicates progress and challenges to leadership, and ensures transparency within the team.
Resilience and Adaptability: Guides the team or project through change, problem solves under pressure, and models steadiness during transitions.
Solution Oriented: Diagnoses root causes and develops actionable solutions that improve efficiency and team performance.

REQUIRED AND PREFERRED EDUCATION, EXPERIENCE, AND CREDENTIALS

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field, or equivalent professional experience
Minimum of 4-6 years of progressive experience in digital communications, marketing, or a related role, preferably within a nonprofit, mission-driven, or public-facing organization
Demonstrated experience using digital communications tactics to further organizational strategies, including awareness raising and fundraising.
Proficient in design software, including Adobe Creative Suite, Photoshop, Illustrator, InDesign, Canva
Experience using WordPress to manage websites, and MailChimp to manage email outreach
Deep experience with Google Analytics and social media management and analytics (Sprout Social preferred)
Strong project management skills using project management tools like Monday.com, with the ability to manage multiple priorities, timelines, and deliverables simultaneously
Experience collaborating cross-functionally with development, programs, leadership, and external partners
Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messaging for diverse audiences
Proven ability to maintain brand consistency, voice, and messaging across platforms and materials
Comfort working in a fast-paced, evolving environment with shifting priorities
Strong attention to detail, sound judgment, and ability to work independently while keeping stakeholders informed
Alignment with EMC’s mission, values, and commitment to maternal health and equity

ESSENTIAL PHYSICAL REQUIREMENTS

The physical requirements of the position include the following:

Extensive computer use, reading, writing, analysis, attention to detail, and ability to focus and execute job duties in a timely manner
Regular, punctual in-person attendance at EMC’s office in accordance with EMC’s hybrid-remote schedule
In the case of work conducted remotely, the position requires reasonable access to phone, email, and video conference and a dedicated place to work that is reasonably free from interruption.

ADDITIONAL DETAILS

EMC’s work policy is at least two days per week in its office (located in lower Manhattan) hybrid at-will. All EMC staff work in the office on Tuesdays and one additional day which is usually determined by the department. Staff are welcomed and encouraged to work from the office on additional days, as desired. As such, only candidates who can commit to working in office 2 days a week, at a minimum, will be considered for this role.

EQUITY AT EMC

EMC is an Equal Opportunity Employer.

EMC is committed to tackling issues affecting maternal health outcomes, which disproportionately impact Black, Indigenous, and People of Color (BIPOC) and people from other historically marginalized communities. Addressing longstanding disparities in maternal health requires us not only to center human rights, equity, and birth justice in our external-facing work but to also take intentional steps to realize these values internally. Given this commitment and the dynamics of the maternal health crisis, we encourage candidates from all backgrounds to apply.

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