Manager, Foodservice Sales

About Oasis Venture Holdings

Oasis Venture Holdings, LLC is a joint venture with Ball Corporation, a global leader in sustainable aluminum packaging. As strategic industry partners we are focused on redefining the future of beverageware through the development and growth of the reusable, infinitely recyclable aluminum cup. Our mission is to offer a better alternative to single-use plastic through innovation, collaboration, and a commitment to sustainability.

Position Summary

We are seeking a highly motivated Manager of Foodservice Sales to lead the commercial strategy and execution for Aluminum Cups within non-retail foodservice channels, with primary responsibility for The Coca-Cola Company. This role owns customer strategy, demand conversion, forecasting, and go-to-market execution, while partnering cross-functionally to build scalable commercial capabilities. The role will be instrumental in driving Aluminum Cup adoption, piloting new programs, and shaping the long-term sales organization as the business grows.

Key Responsibilities

Customer & Channel Leadership

• Lead assigned non-retail channel and customer plans across all elements of sales management, with a primary focus on securing distribution of Aluminum Cups within on-premise and foodservice channels for The Coca-Cola Company and Coca-Cola franchised bottlers, Coca-Cola brand and customer teams, Coke Catalog and Coca-Cola Licensing opportunities.
• Own customer strategy development, demand creation, and conversion for Aluminum Cups within assigned customers and channels.
• Foster new customer engagement through proactive networking, strategic selling, and representation of Oasis Venture Holdings, LLC at targeted customer meetings and industry events.

Demand Generation & Execution

• Convert demand for Aluminum Cups directly with non-retail channel customers by identifying opportunities, influencing decision-makers, and driving execution from concept to commercialization.
• Work closely with partners, distributors, and brokers to grow scale, momentum, and executional excellence across foodservice channels.
• Conceive, lead, and execute pilot programs and learning initiatives aligned with the overall business strategy to accelerate adoption and inform future growth.

Commercial Strategy & Sales Operations

• Partner with internal cross-functional teams (Sales Operations, Finance, Marketing, Supply Chain, Innovation) to develop and maintain key sales enablement tools, including price lists, trade management frameworks, customer proposals, and business forecasts.
• Forecast new business using established processes, aligned with pricing strategy by channel and customer.
• Develop new commercial capabilities and contribute to the creation and execution of both short-term and long-term sales strategies for Aluminum Cups.

Process Excellence & Performance Management

• Direct and drive consistent execution of sales methodologies, processes, tools, and procedures across assigned channels and customers.
• Champion continuous improvement in reporting, analytics, performance tracking, and KPI management to support informed decision-making.

Team & Organizational Development

• Lead future role creation and organizational design as business scale and complexity increase.
• Contribute to overall team development by mentoring, coaching, and setting performance expectations aligned with Oasis Venture Holdings growth objectives

Qualifications

• 8+ years of experience in sales, commercial and marketing leadership roles, preferably in CPG or consumer durable goods.
• Proven track record of managing national retail accounts and driving measurable revenue growth; strongly preferred experience of managing and scaling in specialty retail, sporting goods, liquor/or and hardware channels.
• Strong analytical skills and experience using data to guide decision-making.
• Entrepreneurial mindset and ability to thrive in a fast-paced, early-stage growth environment.
• Exceptional communication, leadership, and negotiation skills.
• Bachelor’s degree required; MBA a plus.

Key Competencies

• Strategic Account Leadership
• Foodservice & On-Premise Channel Expertise
• Commercialization & New Product Launch
• Forecasting & Financial Acumen
• Cross-Functional Collaboration
• Analytical & Data-Driven Decision Making
• Change Leadership & Capability Building

Pay: $120,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Opportunities for advancement
• Paid time off
• Vision insurance
• Work from home

Work Location: Remote