Manager, Integrated Marketing

#MaesaMagic

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com.

About the Role

We are looking for a skilled & passionate Manager, Integrated Marketing with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Manager, Integrated Marketing, you are responsible for defining strategies and building annual social marketing plans by understanding the consumer's needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our retailer and key customer teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to both work independently as well as collaboratively with key cross-functional stakeholders in the company.

The Manager, Integrated Marketing will report to the Director, Integrated Marketing.

This role is based in NYC and you will be expected in office 3 days a week, at minimum.

Responsibilities

• Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it's in line with brand priorities and objectives across all owned channels
• Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy
• Own social media content calendar planning and on-time execution across platforms
• Conceptualize and create trending social media content on a weekly basis
• Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars
• Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice
• Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience
• Support the Director, Integrated Marketing on all influencer campaigns, including the execution of contracts, negotiations, talent and content briefing and final delivery of content
• Support the execution of influencer mailer strategy, influencer list creation & review, influencer outreach, vendor execution & fulfillment of all materials
• Support key influencer, consumer and brand events and experiences, ensuring activations are supported through key influencer partnerships & social touchpoints
• Lead on event social media coverage (will require occasional travel)
• Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills
• The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience

Qualifications

• 3-5+ years of experience in social media & influencer marketing related role including direct experience owning and operating high-growth influencer programs
• Experience in a consumer facing brand; Beauty & fragrance experience preferred but not required
• Knowledge of all major social platforms (key focus: TikTok, Instagram + YouTube Shorts), including their products, user behaviors, and trends
• Experience with photo & video content creation tools (e.g. CapCut, InShot, Canva, etc.)
• Experience using social media reporting platforms such as Dash Hudson
• Experience growing and maintaining brands on social media
• Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices
• Finger on the pulse of culture – obsessed with pop culture and what's trending
• Experience of taking pop culture trends and syncing them with brand
• Ability to prioritize and manage multiple projects
• Ability to pivot + adapt plans to changes in the market or with shifts to the brand's objectives
• Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once
• An ability to manage valuable relationships and collaborate with both internal and external partners
• Have a strong aesthetic judgment; can convey ideas in a clear and precise way without losing the essence of the brand; have a solid understanding of the brand demographic and what style of content will work best with the brand's overall aesthetic
• Exceptionally analytical with a strong background in reporting & data driven decision making
• Excellent communication skills
• Exceptional time management skills and interpersonal relations
• Must be comfortable working in a fast-paced, highly collaborative environment while working on multiple projects simultaneously

What We Offer

$100,000/yr - $105,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.