Manager, Marketing

Job Summary:

The American University of Ras Al Khaimah (AURAK) is seeking a dynamic and results-driven Manager, Marketing to lead strategic marketing initiatives that support student recruitment, strengthen institutional visibility, and enhance the university’s brand positioning across regional and international markets.

Job Description:

Manager, Marketing

American University of Ras Al Khaimah (AURAK), UAE

General Information About Institution

The American University of Ras Al Khaimah (AURAK) is an independent co-education institution of Higher Education that provides an integrated American-style, undergraduate and graduate education. All programs are accredited by the Ministry of Education of the UAE; additionally, it is accredited by the U.S. regional accreditation association, the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). The American model of higher education ensures not only skills in specific academic fields, but also a general education curriculum that exposes students to new ideas and ways of thinking critically about local and global issues. AURAK is a young and rapidly growing university. AURAK is located in Ras Al Khaimah, one of the Northern Emirates and a rapidly growing region. The beauty of Ras Al Khaimah is reflected in its traditions and diverse landscapes — its white sandy beaches, the majestic Hajjar Mountains, the expansive desert and its sands dunes, and the many historical sites.

AURAK values diversity, inclusiveness and cultural authenticity where all individuals are treated based on their merits and abilities. AURAK is proud to be an equal opportunities employer and encourages applications from all qualified applicants irrespective of race, color, religion, gender, national origin, disability, or age.

The American University of Ras Al Khaimah (AURAK) invites applications for the position of Manager of the University Library, a key leadership role driving the transformation of the University Library into a modern, digitally advanced, and AI-enabled knowledge hub.

This is an exciting opportunity for a forward-thinking professional to lead the evolution of library services, integrating emerging technologies, digital resources, and innovative learning support systems to enhance student success and research excellence.

About the Role

The Manager, Marketing is responsible for the strategic development, execution, and continuous optimization of integrated marketing initiatives across all academic programs at AURAK, ensuring strong alignment with enrollment objectives, brand positioning, and institutional priorities.

Operating at a managerial level, the role translates strategy into execution, leads key marketing initiatives, and influences cross-functional stakeholders to drive student enrollment growth, enhance institutional visibility, and strengthen AURAK’s competitive positioning in domestic and international markets.

Key Responsibilities

• Strategic Marketing & Planning
• Digital Marketing & Demand Generation
• Student Recruitment Marketing
• Content, Creative & Brand Communications
• Stakeholder Collaboration & Vendor Management
• Performance Management & Reporting

Essential Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 10-12 years’ experience in marketing, with at least 3 years in a leadership role.
• Proven experience managing integrated marketing campaigns and digital marketing initiatives.
• Experience in higher education and student recruitment marketing is highly desirable.
• Strong understanding of regional and international education markets, particularly MENA and South Asia.
• Proficiency in CRM systems, marketing automation platforms, and analytics tools.

Skills & Capabilities

• Strategic thinking with strong execution focus
• Data-driven decision-making and analytical capability
• Stakeholder management and cross-functional collaboration
• Team leadership and people management
• Digital marketing expertise
• Strong communication and storytelling skills
• Brand management and positioning
• Understanding of student lifecycle and higher education dynamics

Language Requirements

• Fluency in English (spoken and written)
• Arabic proficiency is an advantage

Key Competencies

• Leadership with a digitization and innovation mindset
• Strong analytical and data-driven decision-making skills
• Excellent communication and stakeholder engagement
• Ability to lead and develop high-performing teams
• Commitment to service excellence and continuous improvement

Why Join AURAK?

AURAK is a dynamic and rapidly growing institution committed to academic excellence, innovation, and student success. The University is investing in future-ready infrastructure and digital transformation, making this role a unique opportunity to shape the future of library services in higher education.