Manager, Marketing & Audience Development

Description

New York Public Radio seeks a self-starting and data-informed Marketing & Audience Development Manager to drive audience growth and engagement across our multimedia portfolio, including WNYC (broadcast and podcasts), Gothamist, WQXR, and live events programming.

This is a highly-visible role for a media marketing expert who thrives on owning their portfolio and working independently. The ideal candidate is capable of blending strategic vision with campaign execution, operations management, and data analysis, as well as confidently presenting insights and recommendations to senior leaders. They are adept at spearheading top-of-funnel awareness, leading partnership planning and execution, and ensuring that tactics ladder up to organizational goals.

Reporting to the Director of Audience Development, this role will work cross-functionally with editorial, product, creative, development, and sponsorship teams to strengthen brand visibility, capture new audiences, and enable data-driven decision-making. In particular, this role will collaborate regularly with a Data Analyst on the Audio Product team, the Digital News Audience Team, and the Senior Director of Editorial Operations.

Responsibilities

Audience Growth & Campaign Execution

• Plan, manage, and optimize content marketing campaigns designed to drive discovery and acquisition.

• Own relationships with partnerships with major third-party platforms (Apple, Spotify, NPR, Amazon Music, etc.) and negotiate cross-promotional opportunities
• Expand in-kind promotional opportunities, such as on-demand trades and media partnerships.
• Lead execution of paid media campaigns end-to-end, including segmentation, optimization, testing, and reporting.

• Oversee marketing execution for new launches, live events, and organizational initiatives.

Audience Insights & Reporting

• Track campaign performance against KPIs, identify gaps, and generate actionable recommendations.

• Synthesize and analyze data from multiple platforms (O&O and third-party), in a highly dynamic environment where both regular reporting and ad-hoc analysis are necessary.
• Maintain and improve dashboards and reporting under the guidance of Audience Development and Product teams.
• Translate complex data into accessible summaries and insights for non-technical stakeholders, including editorial, development, and sponsorship teams.

• Work with sponsorship, finance, and development teams to provide audience data that supports revenue goals.

Marketing Operations & Cross-Functional Collaboration (Approx 15% of role)

• Drive marketing workflows and deliverables across editorial, product, sponsorship, development, and finance.

• Implement tools and processes that improve efficiency, transparency, and collaboration.

• Champion internal visibility by regularly sharing successes with stakeholders at all levels.

Brand Marketing & Strategy

• Define and evolve brand positioning and strategies across NYPR properties in partnership with leadership.

• Ensure clarity and consistency in how each brand appears across platforms, partnerships, and campaigns.

Requirements

• 4–6 years of relevant experience in brand marketing, audience development, and/or data analysis.

• Demonstrated ability to independently plan and execute campaigns across digital, audio, and live-event platforms.
• Excels at building and maintaining spreadsheets (Excel/Google Sheets) and deep expertise with analytics/reporting tools (Tableau, Sprout, Podtrac, GA4, Google Ads, Meta Ads, Airtable).
• Proven track record of presenting insights and strategies to stakeholders with varying data facility.
• Strong project management and operations background, with the ability to coordinate complex workflows.
• Analytical fluency: the ability to read between the numbers and tell stories with data.
• Excellent communication and relationship-building skills across internal and external partners, including the ability to manage up.

• Flexible and nimble with an entrepreneurial mindset; comfortable pivoting as business needs evolve.

Pluses

• Expertise in podcast and streaming platform marketing and audience development strategies.

• Passion for audio, public media, or mission-driven organizations.
• Awareness of (and affinity for) New York Public Radio’s mission and programming.

• Experience with media buying and audience forecasting.