Manager MENA Marketing

Team: Corporate Marketing

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Senior Manager MENA Marketing

Role location: Riyadh, Saudi Arabia

Job Purpose: As the Manager MENA Marketing, you will be responsible for the development and delivery of regional marketing strategies and on-ground execution for the Esports World Cup (EWC) and Esports Nations Cup (ENC). The role combines strategic planning with hands-on activation, ensuring campaigns, events, and brand experiences are locally relevant and executed to the standards of a major global entertainment property. It requires strong regional expertise and proven experience managing large-scale campaigns across the MENA region.

Duties And Responsibilities

Strategy & Planning:

• Lead the development of end-to-end, regionally driven marketing strategies for EWC and ENC.
• Translate strategic goals into actionable plans with defined audiences, messaging frameworks, deliverables, and KPIs.
• Use market insights, audience data, and trend analysis to shape and optimize campaign direction.
• Localize global campaign concepts to meet cultural and market needs across the MENA region.
• Align campaign plans with tournament schedules, partnerships, platform opportunities, and regional priorities.
  
  
  

Execution & Delivery:

• Oversee full campaign execution from briefing to launch, ensuring delivery of all milestones and assets.
• Manage on-ground activations, live event marketing, outdoor placements, and brand experiences.
• Coordinate cross-functionally with creative, media, social, PR, influencer, product, and event teams.
• Manage agencies and vendors, ensuring quality, timeliness, and adherence to brand guidelines.
• Support production shoots, esports content creation, talent engagements, and experiential activations.
• Ensure consistent, high-quality brand presence across digital, social, outdoor, broadcast, and physical touchpoints.
  
  
  

Reporting & Optimization:

• Track performance across all regional marketing activities and optimize campaigns based on KPIs.
• Present performance summaries and regional updates to leadership and key stakeholders.
• Partner with the data team to evaluate results and derive insights.
• Present campaign performance summaries to leadership and stakeholders.
• Present performance summaries and regional updates to leadership and key stakeholders.
• Prepare post-campaign evaluations with learnings, ROI, and recommendations for future regional planning.
  
  
  

Education And Experience

• Bachelor’s degree in Marketing, Media, Communications, Business, or a related field. An MBA or advanced degree is a plus.
• 6+ years of marketing experience, including at least 3 years in a managerial role
  
  
  

Knowledge, Skills, and Abilities

• Proven track record leading marketing for large-scale entertainment, cultural, sports, or major live event initiatives in the MENA region.
• Experience delivering multi-channel campaigns across digital, social, outdoor, PR, influencer, and experiential marketing.
• Experience managing on-ground activations and large event environments.
• Strong ability to work with regional agencies, production partners, and cross-functional teams
• Strong capability in developing integrated marketing strategies and regional campaign plans.
• Deep understanding of MENA audiences, youth culture, gaming behavior, and regional market dynamics, leveraging strong cultural awareness and market knowledge of Saudi Arabia.
• Skilled in managing brand presence across digital, social, outdoor, broadcast, and experiential channels.
• Proven ability to lead complex, multi-channel campaigns and on-ground activations.
• Strong project management and organizational skills with a high attention to detail.
• Experience managing agencies, vendors, and production partners.
• Ability to oversee live event marketing, talent engagements, and experiential activities.
• Ability to track KPIs, interpret performance data, and apply insights to optimize campaigns.
• Comfortable using reporting tools and collaborating with analytics teams.
• Strong documentation, planning, and process governance capabilities.
• Clear and confident communicator with strong storytelling and presentation skills.
• Effective at working within fast-paced, cross-functional environments.
• Skilled in building relationships across internal teams, agencies, and external partners.
• Fluent in Arabic and English.
  
  
  

Benefits

• Relocation support
• Transportation allowance
• Competitive compensation
• Housing allowance
• VIP medical insurance
• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact
  
  
  

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.