Manager of Digital Content and Facility Marketing

Position Title

Manager of Digital Content and Facility Marketing

Location

Orlando, FL

Department

Marketing

Reports To

Director of Marketing & Communications

Classification

Full-Time Exempt

Level/Grade

Summary of Position

The Manager of Digital Content and Facility Marketing leads creative production, and technical implementation of all digital marketing initiatives across USTA Florida's & USTA Florida Foundation’s brands, properties, and managed or operated facilities. This role serves as both a hands-on executor and a resource for training and guiding staff & volunteers locally or remotely on digital best practices, brand standards, and content creation.

Essential Functions

The following duties are representative of the position and are not intended to be all-inclusive. Responsibilities may be added, changed, or reassigned as needed to support organizational goals.

FACILITY DIGITAL MARKETING LEAD (Local Focus)

· Work with the Director of Marketing and facility teams to develop/execute digital marketing strategies for USTA managed facilities that reflect the unique culture and needs of those facilities and communities.

· Develop and execute a content collection plan for each managed facility and work collaboratively with local staff to source content regularly on-site for all uses.

· Make daily and weekly updates to facility web sites to keep information current and fresh – with a clear goal of maximizing user experience and driving business.

· Work with local facility leaders and marketing team to develop and execute social media posting and communications plans that align with facility business goals. Work collaboratively with local staff – providing training and seeking input/learning at all times.

· Report to director and senior leadership on facility marketing metrics, including but not limited to SEO/SEM, social media, email marketing, and paid media campaign success and outcomes.

DIGITAL CONTENT MANAGEMENT (State-Wide)

· Manage and maintain all USTA Florida websites and mobile app platforms, according to the strategy and business needs set forth by the Director and USTA Florida senior leadership.

· Develop and execute a plan for content creation and production that aligns with organization needs and goals – serving as both the creator for visual assets and guiding vendors when the need arises.

· Source and create compelling content for all channels, applying best practices in visual design, ensuring accurate and timely information and optimizing user experience.

· Manage social media presence and content strategy for all USTA Florida and USTA Florida Foundation accounts – engaging with followers and replying to inquiries in a timely fashion.

· Work with the Director to develop marketing metrics/KPIs and monitor, track, and report on how those outcomes tie back to business objectives.

COLLABORATION

· Train, guide, and support other department staff, local staff, regional staff, and remote teams on digital platforms, brand guidelines, content standards, and marketing best practices in a way that empowers them to contribute.

· Collaborate with the Director on paid media planning, budget management, and strategic marketing initiatives.

· Support various projects teams as assigned by the Director.

• Other duties as assigned by team leader

Key Competencies

· Strategic Mindset– Anticipates future trends; creates strategies connecting vision and action

· Tech Savvy – Anticipates impact of emerging technologies; readily learns and adopts new technologies

· Cultivates Innovation – Comes up with new ideas; introduces new ways of looking at problems

· Situational Adaptability – Adjusts in the moment; adapts behavior to different circumstances

· Decision Quality – Makes sound decisions even without complete information

· Action Oriented – Takes action on challenges; displays a can-do attitude; seizes opportunities

· Resourcefulness – Marshals resources; orchestrates multiple activities; gets the most out of limited resources

· Drives Results – Persists despite obstacles; track record of exceeding goals

Supervisory Responsibilities

None. This role works collaboratively with all departments as part of the support services function.

Relationships

• USTA Florida Staff
• USTA Florida Section Foundation Staff
• USTA National Staff
• USTA Florida Facility Staff
• Regional and local staff throughout Florida
• Providers and volunteers
• Vendors, contractors, and external partners

Travel Demands

Regular travel is required for this role and varies throughout the year, based on need.

• Travel to events across the state of Florida for content capture, marketing support, and on-site coverage; some events may require extended travel depending on scope and duration
• Travel to USTA Florida operated facilities for marketing support, content gathering, and staff training
• Travel to external facilities throughout Florida to gather content and provide marketing support
• Travel for regional events, team meetings, and organizational functions
• Attendance at USTA & USTA Florida meetings

Minimum Qualifications

• Bachelor's Degree in Digital Marketing, Marketing, Graphic Design, Communications, or related experience
• At least 5 years of experience in digital marketing and/or content creation
• Demonstrated experience maintaining a brand's digital presence across multiple platforms
• Experience in collecting, analyzing, and reporting on data to guide decision making
• Demonstrated proficiency with WordPress and Google Analytics
• Required proficiency with: Social media management tools (Hootsuite), Canva, Lightroom, Google Analytics, Data Studio
• Preferred proficiency with: Adobe Creative Suite, Premiere Pro, Power BI
• Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B testing and performance optimization
• Working knowledge of ad serving tools
• Preferred knowledge of Python, HTML, CSS, and JavaScript development and constraints
• Photography and video production/editing experience
• Proficient with Microsoft Office 365, including OneDrive document sharing component and Teams
• Must possess and maintain a valid driver license and a record that meets our company's insurance standards
• Must be able to read and write English
• Must have a professional and positive attitude
• Must be able to work a flexible schedule, including nights and weekends as needed
• Must be able to pass the USTA Safe Play and USTA FL Section background checks

Knowledge, Skills and Abilities

• Proactive and self-motivated
• Foster an environment of innovation and creativity
• Outstanding communications skills, oral and written
• Comfortable working with all forms of technology (Apple/Android/Google)
• Customer service friendly and professional
• Problem solver, analytical and results driven
• Excellent judgment and decisi on making
• Team-oriented with ability to work independently
• High level of energy and enthusiasm
• Creative thinker with strong attention to detail
• Excellent organizational and time management skills
• Digitally savvy, stays adept to current trends
• Ability to network and build relationships
• Bilingual preferred

Work Environment

• Hybrid position with primary work location in Orlando office
• Work shifts may vary – flexibility is required
• Works in and out of office for events – exposed to outside weather
• Field work required for content capture at events and facilities throughout Florida

Physical Demands

• Medium - 20 pounds frequently, up to 50 pounds periodically (camera equipment, signage, promotional materials)

Updated

January 31 2026

Reviewed By

This description is intended to describe the type of work being performed by a person assigned to this job. It is not an exhaustive list of all duties and responsibilities required by the employee. Position expectations may be subject to change as the needs of the organization change.

USTA Florida is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, or any other category protected by law. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotion, or any other condition.

USTA Florida will make reasonable accommodations for qualified individuals with known disabilities.

Pay: $54,900.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• How many years of experience do you have with managing social media accounts professionally for an organization or brand?
• How many years of experience do you have with Paid Ads?
• How many years of experience do you have with Adobe Creative Suite?
• How many years of experience do you have with Video Editing?
• How many years of experience do you have with Canva?
• How many years of experience do you have with WordPress?
• Are you bilingual? If yes, what languages do you speak?

Education:

• Bachelor's (Required)

Experience:

• digital marketing and/or content creation: 5 years (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person