Manager of Marketing and Communications

About Us

We are a leading multi-specialty practice specializing in orthopedics, pain management, and spine surgery.

We are dedicated to delivering world-class musculoskeletal care through innovation, compassion, and expertise. We’re now seeking a hands-on marketing leader who can both strategize and execute — building campaigns, managing content, running digital ads, and driving measurable growth across multiple locations and service lines. This is not a remote position.

Position Summary

The Head of Marketing and Communications will lead and execute all marketing initiatives — from developing the annual marketing plan to producing day-to-day campaigns that generate patient leads and elevate the brand.

This role requires someone who can balance strategic vision with tactical execution — writing content, managing digital campaigns, analyzing performance data, and creating materials that bring the organization’s story to life. The ideal candidate thrives in a fast-paced environment and enjoys rolling up their sleeves to make marketing happen.

Key Responsibilities

Strategic & Tactical Marketing Execution

• Develop and implement comprehensive marketing plans for each brand
• Create and manage patient acquisition campaigns across digital, print, and referral channels.
• Write copy and develop creative concepts for ads, social media, landing pages, and email campaigns.
• Conduct competitive research and market analysis to identify opportunities for growth.
• Manage and optimize Google Ads, Meta campaigns, and other paid media platforms directly.

Digital Marketing & Content Development

• Oversee and personally manage SEO, SEM, and website content updates
• Write and publish blog posts, newsletters, and patient education articles to boost search visibility.
• Create social media content calendars and design posts, graphics, and reels
• Monitor engagement daily across social platforms; respond to comments, questions, and reviews.
• Analyze digital metrics and provide actionable insights to improve campaign performance.

Branding & Communications

• Maintain consistent brand voice and design across all materials and digital platforms.
• Draft and distribute press releases, provider announcements, and community updates.
• Develop promotional campaigns for new providers, office openings, and service launches.
• Create printed and digital collateral, including brochures, flyers, signage, and branded items.

Email & Patient Engagement

• Build and deploy patient email campaigns and quarterly newsletters using marketing automation tools.
• Develop lead-nurturing sequences to re-engage non-converted patients and boost retention.
• Partner with internal operations to improve patient communication and appointment scheduling tools.

Vendor & Project Management

• Manage day-to-day relationships with marketing vendors, web developers, and digital ad partners.
• Negotiate contracts, monitor performance, and ensure accountability for deliverables.
• Lead marketing aspects of new practice acquisitions and integrations — from branding to launch.

Analytics & Reporting

• Track key performance indicators, including lead generation, conversion rates, and ROI.
• Produce regular marketing performance reports and share insights with leadership.
• Continuously refine campaigns and strategies based on data and feedback.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
• 7+ years of marketing experience with a focus on hands-on campaign execution.
• Proven ability to write, design, and execute marketing campaigns end-to-end.
• Proficiency in Google Ads, Meta Business Suite, Google Analytics, WordPress, and email platforms.
• Strong creative and analytical skills; ability to turn ideas into measurable results.
• Prior experience in healthcare, medical practice, or professional services marketing preferred.
• Excellent copywriting, editing, and visual storytelling abilities.
• Knowledge of HIPAA and healthcare advertising compliance standards.

Key Competencies

• Action-Oriented: Thrives on doing — not just directing.
• Creative Storyteller: Can craft compelling narratives across multiple media.
• Data-Driven: Uses metrics and analytics to refine decisions.
• Collaborative: Works well with clinicians, staff, and leadership teams.
• Adaptable: Able to pivot between strategy and execution quickly.

Why Join Us

• Opportunity to shape and grow the marketing engine for a respected, expanding healthcare organization.
• Direct impact on patient acquisition, brand reputation, and community engagement.
• Competitive salary and benefit.
• A role where your ideas and your work directly drive results.

Job Type: Full-time

Pay: $75,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 5 years (Required)
• health care marketing: 2 years (Preferred)

Ability to Commute:

• Scarsdale, NY 10583 (Required)

Work Location: In person