Manager of Marketing Communications

Title: Manager of Marketing Communications

Reports To: Chief Marketing Officer

OVERVIEW

The Manager of Marketing Communications leads the strategy, development, and execution of integrated marketing communications that strengthen brand awareness, support business growth, and ensure consistent messaging across all channels. This role oversees internal and external communications, manages cross-functional collaboration, and drives storytelling that connects with target audiences.

KEY RESPONSIBILITES

· Develop and own the marketing communications strategy aligned with company goals and brand positioning

· Serve as a strategic partner to franchisees and all stakeholders regarding store and franchisor communications stakeholders

· Develop processes and procedures for franchisor and franchisee communication standards across the enterprise

· Ensure consistent brand voice, messaging, and visual identity across all touchpoints

· Oversee brand guidelines and ensure adherence across internal and external communications

· Shape the company narrative and value proposition for key audiences

· Plan and execute integrated marketing campaigns utilizing social media, email, website, and in-store digital and print materials

· Manage the process with franchisees related to social media policies, social media approvals, and violation notices

· Manage the awards submission process, getting out the vote, and communicating award communications

· Define KPIs and measure the effectiveness of marketing communications initiatives

· Use insights and data to continuously refine messaging and channel strategy

· Manage budgets, timelines, and vendor performance

QUALIFICATIONS

· Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent work experience

· 3-5 years of experience in marketing communications, brand, or corporate communications

· Proven experience managing social media, marketing campaigns, websites, in-store signage, and email campaigns

· Strong strategic thinking combined with hands-on execution

· Excellent written, verbal, and presentation skills with keen attention to detail

· Strong expertise in marketing channels, analytics, and performance marketing

· Experience in building aspirational, experiential, or modern retail brands

· Experience working with cross-functional teams in a fast-paced environment

· Previous experience with a franchise system preferred

· Excellent strategic thinking, analysis, communication, and leadership skills

· Must be able to work remotely and travel up to 10% of the time

KEY COMPETENCIES

· Brand storytelling and messaging development

· Integrated marketing and campaign management

· Stakeholder management and cross-functional collaboration

· Strong editorial judgment and attention to detail

· Ability to thrive in a fast-paced, evolving environment

· Ability to prioritize, multitask, and adapt quickly

· Balance of entrepreneurial mindset with need for structure and process

Southern Steer Butcher Franchising International is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, sex, sexual orientation, national origin, or age.

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Application Question(s):

• Do you have experience in lifecycle marketing, reducing churn, acquiring new customers, and in reactivating inactive customers?
• Do you have experience creating cadences of ongoing email communications in platforms like Sendgrid or Mailchimp?
• Do you have experience in B2C marketing for retail, restaurants, or other hospitality and service related businesses?

Work Location: Remote