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Manager Performance Marketing
India
Job Description
Strategic Planning & Execution:
- Develop and implement comprehensive marketing strategies aligned with business goals and revenue targets.
- Identify and evaluate new market opportunities and develop strategies to capitalize on them.
- Lead the planning and execution of marketing campaigns across various channels, including digital, social media, email, and events.2
- Oversee the development and management of marketing budgets, ensuring efficient resource allocation and ROI optimization.
- Monitor market trends, competitor activities, and customer insights to inform marketing strategies and tactics.
- Develop and implement strategies to generate high-quality leads for the company's products/services.
- Monitor lead generation metrics, analyze campaign performance, and identify areas for improvement.
- Collaborate with sales teams to ensure effective lead handover and conversion.
Digital Marketing & Analytics:
- Oversee the management of digital marketing channels
- Monitor and analyze digital marketing performance, utilizing data analytics tools to track key metrics and identify trends.
- Optimize digital marketing campaigns to improve efficiency and effectiveness.
- Stay abreast of emerging digital marketing technologies and trends.
Branding & Messaging:
- Oversee the development and maintenance of marketing collateral, including website content, brochures, presentations, and sales assets.
- Collaborate with product development and customer success teams to ensure brand alignment across all customer touchpoints.
5. Team Leadership & Development:
- Lead, mentor, and motivate a team of marketing professionals, including managers and individual contributors.
- Foster a culture of collaboration, innovation, and high performance within the marketing team.
- Conduct performance evaluations, provide constructive feedback, and identify development opportunities for team members.
Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
MBA or relevant Master's degree preferred.
Experience:
- 3-5 years of experience in Digital marketing/performance Marketing Role
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Extensive experience in digital marketing, lead generation, and customer engagement.
- Experience in the education sector, specifically with an ed-tech player, is highly desirable.
Skills:
- Leadership & Management: Proven ability to lead, motivate, and develop high-performing marketing teams.
- Strategic Thinking: Strong analytical and problem-solving skills with the ability to develop and implement strategic marketing plans.
- Communication & Interpersonal: Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.4
- Digital Marketing Expertise: Deep understanding of digital marketing channels and best practices, including Search, Display, social media, affiliates and email marketing.
- Data Analysis & Reporting: Proficient in using data analytics tools to track marketing performance, generate insights, and make data-driven decisions
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