Manager, Programmatic

TITLE Manager, Programmatic
DEPARTMENT Paid Media
DIVISION NP Digital
LOCATION Remote – US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital is seeking an energetic, data-driven, and innovative Manager, Programmatic to join our remote Paid Media team. The ideal candidate has 3-5 years of managing programmatic budgets of over $1M per month and understands what it takes to set and win competitive bids while meeting campaign KPIs.

Candidates should have strong knowledge of how DV360 or similar programmatic platforms work in addition to Google Ads for YouTube and Demand Gen campaigns. They should also have a good grasp on how to optimize performance based on the campaign objective of performance or awareness. Equally important as technical programmatic skills are the abilities to communicate recommendations and analysis of performance to clients and colleagues alike.

To qualify, applicants must reside and be eligible to work in the United States.

ABOUT THE RESPONSIBILITIES

• Partner with clients to deliver programmatic media strategies and tactical recommendations
• Project estimated campaign performance results based on client budgets, past performance, and benchmark costs and rates
• Request data from vendors to help with the programmatic planning and execution process
• Identify third party data segments at efficient CPMs for audience targeting
• Implement and monitor direct, programmatic guarantee, and private marketplace deals with select media partners
• Build campaigns based on client approved plan in DSP (DV360) or Google Ads
• Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including but not limited to: OTT, video, digital audio, digital out of home, native, and display
• Monitor ad verification, brand safety, and viewability
• May traffic ad creative through third-party ad server (CM360)
• Guide tracking and floodlight tag setup alongside Data, Analytics & Insights team

• Follow department media buying processes to ensure campaigns run accurately
• Troubleshoot and notify necessary parties of any platform and/or partner issues to rectify campaign delivery and/or performance
• Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
• Respond to client questions and ad hoc requests in a timely manner
• Connect with client creative teams to request assets and provide creative best practices, specifications, and performance insights
• Stay up to date on recent platform updates and how to apply them to clients’ campaigns
• With the programmatic team, meet with vendors to learn about their capabilities for potential client use
• Stay up to date on recent platform updates and how to apply them to clients’ campaigns
• Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts

ABOUT YOU

• 3-5 years of programmatic buying experience
• Recent hands-on experience with Display & Video 360 and Campaign Manager 360 platforms
• Knowledge in Google Ads YouTube & Demand Gen campaign targeting and buying
• Experience in managing monthly DSP budgets exceeding $1 million
• Thrives off building and improving programmatic media campaign performance
• Familiarity with upper and mid funnel metrics used for campaign measurement
• Strong communication and presentation skills to both external and internal audiences
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Strong organizational skills and the ability to prioritize time and workload
• Responsive to constructive feedback to foster personal and professional growth
• Team player who is willing to help others whenever needed

BONUS POINTS

• Knowledge of other DSPs, such as The Trade Desk, Amazon, Yahoo, etc.
• Experience managing lead generation campaigns
• Professional certifications, such as DV360, Amazon or Google Ads Video

ABOUT YOUR GROWTH

As an organization, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate Specialist (typically 6+ months experience)
• Specialist (typically 1+ years)
• Senior Specialist (typically 1.5+ years)
• Manager (typically 3+ years)
• Senior Manager (typically 5+ years)
• Associate Director (typically 6+ years)
• Director (typically 8+ years)
• Senior Director (typically 10+ years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and dental coverage
• Employer-paid short term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-Sponsored 401(K) and Roth retirement

ABOUT THE COMPENSATION

• Base Salary: USD $75,000.00 to $90,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.