Manager Sales Transformation

• You take ownership of your work and continuously seek new opportunities to drive meaningful change. You act with speed, decisiveness, and a deep sense of purpose aligned with ‘Nourishing by Nature’.
• You bring strong commercial acumen, with expertise in Route-to-Market strategy, digital transformation, and KPI-led performance management.
• You are fluent in data interpretation, trade investment optimization, and stakeholder engagement across diverse markets.
• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
• 8–12 years of progressive experience in commercial execution, distribution management, and transformation roles within FMCG or allied sectors.

At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career.

• Support the rollout and execution of RTM initiatives and channel strategies.
• Coordinate implementation of retail digital tools and sales systems with field teams.
• Monitor adoption, usage, and execution quality, escalating gaps as needed.
• Co-ordinate with teams leads

• Support the deployment of sales compliance policies and governance routines.
• Track compliance KPIs and support change requests escalation.
• Maintain guidelines, SOPs, and execution toolkits for field teams.

• Execute in-store initiatives aligned with global execution excellence standards at OpCo fronline level.
• Coordinate the annual rollout of the “Let’s Ace It” assessment at country/market level, including:
• Planning timelines, communications, and field readiness.
• Supporting data collection, completion tracking, and quality checks.
• Support the deployment and adoption of ACE learning modules, learning apps, and digital training tools.
• Translate assessment results into practical action plans and capability interventions with field managers.

• Conduct field visits to assess execution quality and capability gaps.
• Gather feedback from sales teams to improve tools, assessments, and learning content.
• Act as a day-to-day point of contact for field teams on execution standards and capability initiatives.
• Collaborate with and attend meetings with opco filed teams to review execution and initiatives.
• Participate as representative of BG MEPA in ACE Modules and AAFS progress track meetings

• Track performance metrics related to execution excellence and capability building.
• Prepare dashboards and reports on Let’s Ace It participation, results, and follow-up actions.
• Provide insights and recommendations to leadership based on execution and assessment outcomes.
• Creating decks for assessments
• Creating decks for Commercial leadership presentations
• Participate in first line level cadence for Global Commercial initiatives.