Manager / Senior Manager Marketing, Merchandising

Marketing Strategy Development & Execution

• Define and execute an integrated marketing strategy aligned with overall merchandise and business goals.

• Create seasonal go-to-market calendars that align with match schedules, special events, product launches, and fan engagement initiatives.

• Partner with leadership to ensure marketing priorities support both short-term revenue targets and long-term brand growth.

Brand Positioning & Awareness

• Position the brand to stand out in the competitive sports and retail landscape, highlighting unique attributes of the team and volleyball culture.

• Develop campaigns that attract new fans and customers, while reinforcing loyalty among existing supporters.

• Ensure brand identity, tone, and storytelling remain consistent across all consumer touchpoints.

Performance Measurement & KPIs

• Establish and monitor key performance indicators (traffic, conversion, return on ad spend, customer acquisition costs, and retention metrics).

• Regularly report on marketing effectiveness, providing actionable insights to optimize strategy.

• Implement testing methodologies (A/B, multivariate) to maximize campaign performance.

Campaign Development & Execution

• Design and execute campaigns to acquire new customers through paid media, SEO/SEM, influencer partnerships, and digital advertising.

• Integrate athlete-driven content and league partnerships into campaign strategies to boost reach and engagement.

• Ensure campaigns are optimized for both fan engagement and merchandise sales.

Customer Retention & Loyalty

• Build and oversee a CRM strategy that nurtures long-term relationships with fans and customers.

• Design and launch a loyalty or rewards program that increases repeat purchases and fan engagement.

• Leverage email and SMS marketing to maintain strong direct connections with the fan base.

Multi-Channel Marketing Leadership

• Lead efforts across e-commerce, social media, email, and in-venue marketing to ensure consistency of message and brand storytelling.

• Drive fan acquisition and engagement by balancing paid, owned, and earned channels.

• Work closely with creative and content teams to ensure high-quality, engaging materials across platforms.

Analytics & Data-Driven Optimization

• Use analytics platforms to measure campaign success and customer behavior across channels.

• Apply insights to optimize spend, messaging, targeting, and creative execution.

• Translate data into actionable recommendations that guide future marketing investments.

Cross-Functional Collaboration

• Partner with Merchandising, Planning, E-commerce, Operations, Creative, and Design to ensure alignment across product launches, campaigns, and fan-facing initiatives.

• Act as the bridge between strategy and execution, ensuring marketing efforts translate into measurable sales and engagement outcomes.

• Support sponsorship and partnership activations with marketing strategy and execution.

• 8+ years of progressive marketing leadership experience, ideally in apparel, sports, or lifestyle brands.

• Experience with a professional sports team or league is strongly preferred.

• Demonstrated success managing multi-channel campaigns that drive both revenue and brand marketing.

• Experience using data analytics to inform and optimize marketing strategies.

• Proven leadership skills with ability to manage cross-functional teams and external agencies.

• Bachelor’s degree in marketing, Sport Management, Business, or a related field (MBA preferred).

• Strong expertise in digital marketing, CRM, paid media, SEO/SEM, and influencer partnerships.

• Deep experience in brand strategy, audience development, and fan engagement.

• Expertise in live event marketing, game presentation, or in-venue experience design.

• Strategic thinker with a creative mindset and hands-on execution ability.

• Strong understanding of digital, social, and content marketing.

• Excellent leadership and team-building skills; collaborative working style.

• Strong communication and organizational abilities; thrives in a fast-paced environment.

• Ability to operate a computer and communicate via video, phone, and digital tools.

• Willingness to travel for events, site visits, and team meetings

• Preference for candidates based in Pro team markets