Manager, Social Media

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Located in the heart of Midtown Manhattan, Hard Rock Hotel New York delivers a dynamic blend of elevated hospitality and cultural energy. More than a destination, our hotel is a stage where music, design, and service come together to create unforgettable moments.

At Hard Rock, our employees are Band Members, each bringing individuality, passion, and creativity to the guest experience. Together, we create a brand presence that is vibrant, refined, and unmistakably Hard Rock.

The Role

We are seeking a Social Media Manager to join our team. This role is essential to shaping and amplifying the Hard Rock Hotel New York brand through compelling storytelling, visual creativity, and real-time guest engagement.

The Social Media Manager is responsible for developing, executing, and managing social media strategies that increase brand awareness, drive engagement, and support revenue-generating initiatives across hotel outlets, events, and experiences. This role blends creativity, strategy, and analytics to ensure Hard Rock Hotel New York remains culturally relevant and digitally iconic.

What You Will Rock

In this role, you will lead social media strategy and execution with a focus on brand consistency, creativity, and audience engagement. Responsibilities include:

• Own and manage all hotel social media channels (including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms)
• Develop and execute a content strategy and editorial calendar aligned with brand standards, marketing goals, and cultural moments
• Capture and curate high-quality content including photography, short-form video, behind-the-scenes features, talent moments, events, and guest experiences
• Collaborate with Marketing, Sales, Food & Beverage, Entertainment, and Operations teams to highlight promotions, programming, partnerships, and hotel experiences
• Engage with followers in real time, responding to comments, messages, and mentions with personality, professionalism, and brand voice
• Partner with influencers, creators, and brand collaborators to extend reach and engagement
• Monitor trends, pop culture moments, and competitive set activity to keep content fresh and relevant
• Track, analyze, and report on performance metrics, optimizing content and campaigns based on insights
• Ensure all content reflects Hard Rock brand standards, luxury positioning, and local NYC energy
• Support larger marketing campaigns, hotel openings, seasonal initiatives, and live events through social storytelling

All responsibilities are executed with elevated attention to detail, creativity, and consistency.

What You Bring – The Hard Rock Standard

• You are a storyteller with a strong creative eye and cultural awareness
• You anticipate trends and audience behavior, acting with intention and agility
• You deliver content that is polished, bold, and distinctly on-brand
• You are highly organized and thrive in a fast-paced, deadline-driven environment
• You communicate clearly and collaborate effectively across departments
• You balance creativity with analytics and business-minded thinking
• You take ownership of the brand voice and protect it across all platforms

Compensation & Benefits

• Salary-exempt role
• Competitive benefits package including:
  • Medical, dental, and vision
  • Paid time off
  • Retirement savings plan
  • Employee perks and experiences
• Hard Rock Hotel New York is an equal opportunity employer and complies with all applicable federal, state, and local employment laws
• Applicants must be authorized to work in the United States

Take the Stage

If you’re ready to bring your creativity, cultural pulse, and individuality to a brand where music, hospitality, and storytelling collide, we invite you to apply and join the Hard Rock Hotel New York team.

Pay Range:

Pay Range: $100,000 - $146,300