Manager, Strategic Growth

Job Title: Manager, Strategic Growth

Location: New York, New York

Salary: $75,000 - $95,000

Who we are:

GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content, innovative marketing strategies, and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.

About the position:

We are looking for a Manager to join our Strategic Growth Team. GeistM is uniquely positioned to drive performance marketing results through Native Networks, Paid Social, and Search. We work with e-comm & DTC brands across a variety of different client verticals, such as home & lifestyle, fashion &beauty, food & beverage, and more.

As a key member of our Strategic Growth team, you’ll play a key role in building/fostering relationships with clients and campaign strategy across paid social and native to achieve client CPA/ROAS targets.

As a Manager you are expected to foster the growth and development of our Analyst and Senior Analyst team. This includes setting quarterly OKRs, weekly one-on-one check-ins, conducting mid-year and end-of-year reviews, measuring employee performance and delivering consistent feedback.

To be successful in this role, you should have experience with paid social for performance/growth marketing. You will collaborate with our in-house content & creative teams for strategy and execution of paid social or native campaigns, including account setup, account management, data analysis, optimizations, strategy development, team leadership, and vertical growth/scale.

What you’ll do:

• Manage 1-2 direct reports using the appropriate tools to foster growth and support them in their daily responsibilities;
• Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations;
• Conduct analysis that results in actionable insights and data-driven recommendations;
• Knowledge of search campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management;
• Lead vertical meetings and own scaling, performance, pacing, and revenue projections
• Oversee client calls and foster relationships, actively participate in account kick-offs;
• Knowledge of industry trends;
• Cultivate and build relationships with our partners
  
  

What you should have:

• Bachelor’s degree required, in Marketing, Finance, Business, Management or similar field;
• 4-6 years of experience in a Performance Marketing role or similar role running digital marketing campaigns;
• Experience with project management tools (Monday.com) is a plus;
• Experience managing direct reports;
• Experience in a collaborative team environment;
• An ability to think outside the box and be creative;
• Excellent oral and written communication skills;
• Excellent data analysis/problem-solving skills
  
  

Why you should come work with us:

• Great coworkers and a fun collaborative environment;
• Flexible hybrid structure - Required 1 day in office per week
• Career growth and leadership opportunities;
• Opportunity to work with clients globally;
• Many technical and business challenges to solve.
  
  

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