Manager, TikTok Shop & Affiliate

About Lunar Solar Group:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Our Culture

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

Role Overview

We’re looking for a performance-driven Manager, TikTok Shop & Affiliate to own and scale TikTok Shop revenue through affiliate strategy, creator partnerships, and day-to-day shop management. This role sits at the intersection of growth, content, and commerce, focused on driving GMV through affiliates, optimizing storefront performance, and building optimized performance systems.

Core Responsibilities

• Own and optimize TikTok Shop performance, including storefront management, product listings, promotions, and inventory coordination for multiple client accounts

• Build, recruit, and manage a high-performing affiliate creator network across outbound outreach, inbound, and product seeding

• Drive GMV growth by identifying winning creators, content trends, and scaling top-performing assets

• Launch and manage affiliate campaigns, including commission structures, incentives, and creator activation

• Track and analyze performance across GMV, conversion rate, AOV, and creator-level metrics, turning insights into action

• Partner cross-functionally with paid media and creative teams to scale content through whitelisting, Spark Ads, and UGC briefs

• Oversee creator communication, community engagement, and relationship management to ensure consistent output and retention

• Understand our technology support stack for optimized workflows

What We're Looking For

• 2–5+ years of experience in TikTok Shop, affiliate marketing, influencer marketing, or social commerce

• Experience with affiliate platforms, tracking tools, and reporting dashboards

• Experience with TikTok Ads, GMV Max, or whitelisting strategies

• Proven track record of driving revenue through TikTok Shop and creator-led ecosystems

• Deep understanding of TikTok content, trends, and what drives conversion (not just views)

• Strong analytical mindset with the ability to interpret performance data and act quickly

• Highly organized with the ability to manage multiple campaigns, creators, and timelines simultaneously across client accounts

• Comfortable operating in a fast-paced, test-and-learn environment

Success in This Role Looks Like

• Consistent GMV growth driven by affiliate and creator strategies

• Strong affiliate relationships with high retention and output

• Clear visibility into performance metrics and optimization levers

• Rapid testing and iteration leading to winning content and campaigns

Benefits:

• Competitive salary.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development and training opportunities.

• Inclusive and supportive work environment that values creativity and innovation.

• 401k with match

Compensation Range: $80K - $100K