Mandarin Digital Marketing Specialist

Job Overview

We are seeking a highly motivated and experienced Chinese Digital Marketing Specialist to drive lead generation and agent acquisition initiatives for our off-plan real estate projects. The ideal candidate must be fluent in Mandarin and possess strong expertise in Chinese digital platforms, particularly WeChat and Douyin (TikTok), with a proven track record of executing successful marketing campaigns targeting Chinese real estate investors, brokers, and agencies.

Key Responsibilities

• Develop and execute digital marketing campaigns on WeChat, Douyin, Xiaohongshu (RED), and other Chinese social media platforms.
• Generate qualified leads and establish relationships with Chinese real estate agencies and independent brokers interested in Dubai off-plan properties.
• Create engaging Chinese-language marketing content, including posts, videos, articles, and promotional materials.
• Manage official WeChat accounts, groups, and communities to increase brand awareness and engagement.
• Plan and optimize paid advertising campaigns targeting Chinese investors and real estate professionals.
• Build and maintain a database of Chinese agents, brokers, and potential investors.
• Coordinate with the sales team to ensure timely follow-up and conversion of generated leads.
• Analyze campaign performance, prepare reports, and recommend strategies to improve ROI.
• Stay updated on Chinese digital marketing trends, platform updates, and consumer behavior.

Requirements

• Native or fluent Mandarin speaker (written and spoken).
• Minimum 2-3 years of experience in Chinese digital marketing.
• Strong hands-on experience with WeChat Marketing, Douyin (TikTok China), Xiaohongshu (RED), and other Chinese digital platforms.
• Experience in real estate, property investment, or off-plan project marketing is highly preferred.
• Proven ability to generate leads and build business relationships within the Chinese market.
• Excellent communication, networking, and relationship-building skills.
• Ability to work independently and achieve performance-based targets.
• Knowledge of the Dubai real estate market is an advantage.

Key Performance Indicators (KPIs)

• Qualified leads generated through Chinese digital channels.
• Engagement and growth of WeChat communities and social media platforms.
• Conversion rate from leads to property viewings and sales.
• Return on advertising spend (ROAS) and campaign performance metrics.

Employment Type

Full-Time / Part-Time / Consultant (Based on Experience)

Compensation

Competitive salary plus performance-based incentives linked to lead generation, agent acquisition, and sales conversions.

Pay: From AED1.00 per month

Application Question(s):

• Do you have lead generation experience in Chinese market?
• Do you have experience in Dubai Real Estate?
• What is your current salary?

Work Location: In person