Digital Marketing Specialist

Digital Marketing Specialist – Organic

Location: Dubai, UAE – On-site
Employment Type: Full-time
Department: Organic Marketing
Hiring: Immediate

About the Role

We are looking for an experienced and results-driven Digital Marketing Specialist – Organic to join our Organic Marketing Department in Dubai.

The role will be responsible for managing and growing the Group’s organic digital presence across multiple business verticals, with a strong focus on SEO, content marketing, social media, website optimization, lead generation, and organic performance.

Key Responsibilities

• Manage and grow the company’s social media presence across Instagram, Facebook, LinkedIn, and YouTube, with future expansion to other platforms.
• Develop and execute SEO strategies to improve organic rankings, website traffic, visibility, and lead generation.
• Conduct keyword research, competitor analysis, content optimization, and SEO performance monitoring.
• Plan, write, optimize, and publish SEO-focused blogs and website content.
• Manage content calendars and ensure consistent publishing across business verticals.
• Coordinate website content updates, technical improvements, page-speed optimization, broken-link checks, and other website requirements.
• Develop and manage organic digital campaigns across multiple business verticals.
• Coordinate with internal teams, offshore SEO specialists, freelancers, and external agencies.
• Support the creation and management of video content, creative assets, newsletters, and digital campaigns.
• Monitor website and social media analytics and prepare regular performance reports.
• Track organic leads, conversions, keyword rankings, website traffic, domain authority, and other relevant KPIs.
• Conduct regular competitor analysis across social media, websites, YouTube, and other digital channels.
• Manage and maintain CRM-related marketing data and lead tracking.
• Research and recommend relevant AI and digital marketing tools to improve marketing efficiency.
• Ensure website and marketing content complies with applicable UAE laws, regulations, and advertising requirements.
• Work closely with business vertical heads and sales teams to improve the quality and effectiveness of organic leads.

Key Performance Areas

• Organic keyword ranking and SEO growth
• Website traffic and engagement
• Qualified organic lead generation
• Lead-to-conversion performance
• Blog and content publishing
• Social media growth and engagement
• Website performance and content quality
• Competitor analysis and market visibility
• Organic campaign performance

Requirements

• Proven experience in digital marketing with strong expertise in SEO and organic marketing.
• Strong understanding of on-page SEO, off-page SEO, keyword research, content optimization, and analytics.
• Experience managing social media platforms and digital content.
• Strong content writing and editing skills.
• Experience with website content management and optimization.
• Ability to analyze digital marketing data and translate insights into actionable strategies.
• Experience using SEO and digital marketing tools such as SEMrush, Surfer SEO, Google Search Console, or similar platforms is preferred.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple business verticals and priorities simultaneously.
• UAE experience is an advantage.

What We Offer

• Opportunity to work across multiple established business verticals.
• Exposure to international SEO and digital marketing campaigns.
• A dynamic and fast-paced working environment.
• Opportunity to take ownership of organic marketing strategies and performance.

Immediate joining is preferred.

Location: Dubai, UAE – On-site

Apply now with your updated CV with subject line: Digital Marketing Specialist - Organic to hrdept@flyingcolour.com

Job Type: Full-time

Pay: AED4,500.00 - AED5,500.00 per month

Work Location: In person