digital marketing specialist

Brasscraft Manufacturing

<div>POSITION SUMMARY:
The Digital Marketing Specialist is responsible for supporting the execution of the company's digital engagement strategy across social media, influencer partnerships, content marketing, and external communications. This individual will serve as a brand storyteller, building awareness, engagement, and advocacy among professional plumbers, contractors, wholesalers, retailers, and industry partners.
The ideal candidate combines creativity with analytical thinking and has experience creating compelling content, coordinating influencer relationships, executing social campaigns, and driving performance against business objectives. This role works closely with Product Management, Sales, Channel Marketing, and external agencies to strengthen brand visibility and support growth initiatives.
This is a hybrid role based out of Novi, MI.
PRINCIPAL FUNCTIONAL RESPONSIBILITIES:
Social Media Strategy &amp; Execution<ul><li>
Support and help maintain annual social media strategy aligned to brand and business objectives.</li><li>
Assist with the creation of content calendars across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.</li><li>
Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.</li><li>
Monitor social channels and engage with customers, partners, and industry influencers.</li><li>
Analyze and report on engagement, reach, follower growth, and campaign performance.</li></ul>
Influencer &amp; Brand Ambassador Programs<ul><li>
Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.</li><li>
Identify, recruit, and coordinate influencer and brand ambassador relationships.</li><li>
Coordinate product seeding, campaign briefs, contracts, and content approvals.</li><li>
Measure influencer performance and ROI through engagement, impressions, leads, and brand awareness metrics.</li><li>
Build long-term relationships with key voices within the plumbing and home improvement industries.</li></ul>
Communications &amp; Public Relations<ul><li>
Draft and coordinate the distribution of press releases, company announcements, product launch communications, and customer-facing messaging.</li><li>
Support executive communications and initiatives.</li><li>
Support external communication activities that strengthen brand reputation and visibility.</li><li>
Coordinate with industry publications and media partners.</li></ul>
Content Marketing<ul><li>
Develop compelling written, visual, and video content supporting product launches, promotions, education, and brand initiatives.</li><li>
Collaborate with product management and sales teams to translate technical product features into customer-focused messaging.</li><li>
Support website content updates and SEO initiatives.</li><li>
Ensure consistency of messaging across all digital and traditional marketing channels.</li><li>
Creation of digital assets library for use with rep agencies</li></ul>
MINIMUM QUALIFICATIONS:<ul><li>
Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.</li><li>
3+ years of experience in digital marketing, social media, communications, or content marketing.</li><li>
Experience managing social media platforms and content calendars.</li><li>
Experience working with influencers, creators, ambassadors, or community-building programs.</li><li>
Strong copywriting, storytelling, and content creation skills.</li><li>
Experience with analytics and reporting tools.</li></ul>
PREFERRED QUALIFICATIONS:<ul><li>
Experience in manufacturing, building products, plumbing, construction, or home improvement industries.</li><li>
Experience creating video and short-form social content.</li><li>
Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.</li></ul>
COMPETENCIES:<ul><li>
Ability to create clear, compelling content that translates brand, product, and customer messages into engaging stories.</li><li>
Builds authentic relationships with creators, ambassadors, and customers</li><li>
Ability to interpret digital performance data and connect insights to business goals</li><li>
Understands how to plan, optimize, and evaluate social media content across key platforms.</li><li>
Demonstrates strong written and verbal communication skills</li><li>
Strong organization, prioritization, and follow-through</li><li>
Understands how to align content and communications with established brand guidelines and objectives.</li><li>
Demonstrates an understanding of customer needs and reflects them in content, messaging, and communications.</li></ul>
ABOUT US 
BrassCraft Manufacturing Company is a leading manufacturer and distributor of high-quality water and gas flow control products, plumbing service, and repair parts for the new construction and repair/remodel markets. Headquartered in Novi, Michigan, BrassCraft supports a wide array of channel partners including wholesalers, retailers, and specialty dealers, who serve residential and commercial markets across the Americas. BrassCraft has set the plumbing standard for 80 years, with industry leading brands including BrassCraft&reg; and Plumbshop&reg;<h2 class="jobSectionHeader">
Company: BrassCraft Manufacturing</h2>
Shift 1 (United States of America)
Full time
Hiring Range: $56,900.00 - $89,320.00 USD
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Brasscraft (the &ldquo;Company&rdquo;) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company&rsquo;s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Brasscraft is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English &amp; Spanish
E-verify Right to Work Poster: English, Spanish</div>

Digital Marketing Specialist

SMS Realty

# Digital Marketing Manager (Remote)&ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentPay: AED1,500.00 - AED3,000.00 per monthWork Location: Remote

KRAFTED

<div>Position Title: SR DIGITAL MARKETING SPECIALIST - CHICAGO, IL
Salary: $85000 - $100000 / yr<div> 
Krafted Kitchen Collection, a proud member of the Compass Group family, is where culinary innovation meets elevated experiences. Our curated suite of branded solutions is designed to stand alone or seamlessly complement existing food services, enhancing workplaces, hospitals, senior living communities, academic institutions, and cultural centers. At Krafted, we're not just serving food&mdash;we're creating environments that drive productivity and build community.</div><div></div><div> 
Our strength lies in our people&mdash;go-getters backed by bold creativity, deep industry knowledge, and a healthy dose of &ldquo;let&rsquo;s do this.&rdquo; With a portfolio that includes both fully-owned brands and exclusive strategic partners, we deliver one-of-a-kind dining solutions with precision and personality.</div><div>
Our portfolio includes:</div><ul><li>
Foodworks: A local-first dining platform that partners with independent restaurants to bring authentic, diverse flavors to onsite dining, creating community through food.</li><li>
Catering By Design: A luxury, full-service catering and event design company that meticulously curates every detail&mdash;from menu to d&eacute;cor&mdash;to deliver unforgettable events.</li><li>
Virtual Caf&eacute;: A tech-enabled dining solution offering customizable, kitchen-free food experiences, ideal for modern, flexible work environments.</li><li>
EAT Club: A personalized lunch delivery service that brings individually packaged meals to the workplace, combining variety, quality, and convenience.</li></ul><div></div><div> 
Join us at Krafted Kitchen Collection, where your creativity and fresh perspective will be the driving force that propels us to new heights. Let's craft something extraordinary together.</div><div><div><div><h2 class="jobSectionHeader">
JOB SUMMARY</h2>
</div><div>
We are seeking an experienced digital marketing professional to join the Krafted Kitchen team. Our Senior Digital Marketing Specialist will own the digital presence for Krafted Kitchen and Foodworks, driving brand awareness, lead generation, and website performance through content, paid media, and digital marketing initiatives. Please note - this is a REMOTE based role but must be based in the Chicagoland area - will travel to local and national sites (occasional travel - 20%).
This role blends strategy and execution&mdash;leading social media, LinkedIn advertising, website optimization, and SEO while partnering across marketing, design, and business teams. The ideal candidate is an exceptional storyteller who enjoys building brands through thoughtful content and measurable results. We're looking for someone who is equally comfortable developing strategy, writing compelling content, analyzing performance data, and jumping in to execute. 
Responsibilities
Social Media<ul><li>
Own the Foodworks social media strategy, content, and publishing, transitioning management from an external agency.</li><li><ul><li>
LinkedIn &ndash; client audience</li><li>
Instagram &ndash; restaurant recruiting</li></ul></li><li>
Develop and maintain a content calendar, writing and publishing approximately two posts per week.</li><li>
Ability to travel to sites (Chicago area) to capture images and video.</li><li>
Continuously evolve the brand voice, monitor performance, and optimize content based on engagement and insights.</li></ul>
Paid Media<ul><li>
Own LinkedIn advertising for Krafted Kitchen.</li><li>
Partner with the graphic designer to develop campaign creative.</li><li>
Launch, optimize, and report on campaigns using audience targeting, A/B testing, and performance analytics to generate qualified leads.</li></ul>
Website &amp; SEO<ul><li>
Own the Krafted Kitchen website, managing content updates and ongoing optimization.</li><li>
Improve website performance through SEO, AEO, and user experience enhancements that support lead generation.</li></ul>
Collaboration &amp; Analytics<ul><li>
Track and report on marketing performance across digital channels.</li><li>
Partner with design, sales, leadership, and external vendors to execute integrated marketing initiatives.</li><li>
Manage multiple projects while staying current on digital marketing trends and best practices.</li></ul></div></div><div><div><h2 class="jobSectionHeader"> 
KEY QUALIFICATIONS</h2>
</div><div>
Qualifications
Required<ul><li>
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.</li><li>
3+ years managing branded social media channels and developing engaging content.</li><li>
2+ years managing LinkedIn advertising campaigns with measurable lead generation results.</li><li>
Experience managing websites in WordPress.</li><li>
Strong understanding of SEO fundamentals.</li><li>
Exceptional writing, editing, and storytelling skills.</li><li>
Strong analytical, organizational, and project management skills.</li><li>
Experience with Canva, constant contact.</li></ul>
Preferred<ul><li>
Beaver Builder experience.</li><li>
Experience with GA4 and Google Search Console.</li><li>
Experience with B2B marketing and lead generation.</li><li>
Experience using AI tools to accelerate content creation and marketing workflows.</li></ul> 
What Success Looks Like
In this role, you'll:<ul><li>
Grow the Krafted Kitchen Collection &amp; Foodworks brand through consistent, engaging digital content.</li><li>
Generate qualified leads through strategic LinkedIn advertising.</li><li>
Improve website traffic, search visibility, and lead conversion.</li><li>
Build scalable digital marketing processes and reporting.</li><li>
Strengthen the digital presence of two growing brands.</li></ul> 
Provide proof of leads, examples of content, references
</div></div></div>Apply to Krafted Kitchen Collection today!
Krafted Kitchen Collection is a division of Compass Group USA
Click here to Learn More about the Compass Story 
Associates at Krafted Kitchen Collection are offered many fantastic benefits.<ul><li>
Medical</li><li>
Dental</li><li>
Vision</li><li>
Life Insurance/ AD</li><li>
Disability Insurance</li><li>
Retirement Plan</li><li>
Paid Time Off</li><li>
Paid Parental Leave</li><li>
Holiday Time Off (varies by site/state)</li><li>
Personal Leave</li><li>
Associate Shopping Program</li><li>
Health and Wellness Programs</li><li>
Discount Marketplace</li><li>
Identity Theft Protection</li><li>
Pet Insurance</li><li>
Commuter Benefits</li><li>
Employee Assistance Program</li><li>
Flexible Spending Accounts (FSAs)</li></ul>
Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.
https://www.compass-usa.com/wp-content/uploads/2023/08/2023_WageTransparency_Eurest.pdf 
Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. 
Certain positions may require Florida Level 2 background screening. Details: https://info.flclearinghouse.com/ 
Applications are accepted on an ongoing basis. 
Krafted Kitchen Collection maintains a drug-free workplace.</div>

SR DIGITAL MARKETING SPECIALIST

HIS SHOES PTY LTD

About UsAt Art Masterclass, we are more than just an art studio &ndash; we are a creative sanctuary born in Australia, where the past meets the future through art. Our mission is to offer unique, immersive workshops for art enthusiasts of all levels. We specialize in traditional crafts, with a particular focus on Turkish Mosaic Art &ndash; a centuries-old technique that we proudly share with the world. Since our inception in 2021, we have built a reputation for 100% customer satisfaction, hosting hundreds of workshops and cultivating lasting relationships with our clients.Job OverviewWe are looking for an enthusiastic, creative, and proactive Junior Digital Marketing Specialist to join our growing team. If you are passionate about digital marketing, eager to learn, and excited to get hands-on experience across social media, content creation, and campaign support, this role is for you. You will work closely with our global marketing team to increase our online presence, engage our community, and help drive workshop bookings and online product sales.Key Responsibilities<ul><li>Support the day-to-day execution of digital marketing campaigns across social media channels (Instagram, Facebook, TikTok, Pinterest).</li><li>Assist in drafting, scheduling, and publishing engaging marketing content, including captions, visual posts, and newsletter copy.</li><li>Create quick, visually appealing assets using tools like Canva or basic Photoshop.</li><li>Help monitor and report on monthly marketing performance using Google Analytics and social media insights.</li><li>Conduct basic market research and competitor analysis to spot creative trends and opportunities.</li><li>Assist in maintaining and updating product listings and blog content on our Shopify store.</li><li>Engage with our online community by responding to comments, messages, and customer feedback.</li><li>Provide administrative support to the marketing team for seasonal events and campaign launches.</li></ul>Qualifications<ul><li>Fluent or native-level English (written and spoken) &mdash; excellent communication skills are essential for copywriting and collaborating with a global team.</li><li>0&ndash;2 years of experience in digital marketing, social media management, or content creation (internships, freelance work, or personal projects welcome &mdash; no formal degree required).</li><li>Strong self-motivation, time-management, and discipline to thrive in a 100% remote environment.</li><li>Basic familiarity with e-commerce platforms (preferably Shopify) and social media management tools.</li><li>Practical understanding of basic marketing concepts, SEO fundamentals, and social media trends.</li><li>Familiarity with design tools (Canva, Photoshop) and analytics tools (Google Analytics) is a strong plus.</li><li>High motivation to learn, adapt quickly, and take initiative in a fast-paced environment.</li></ul>What We Offer<ul><li>Mentorship and hands-on guidance from experienced marketing professionals.</li><li>A dynamic and collaborative work environment where your ideas are valued.</li><li>Opportunities for professional growth and career development within a rapidly growing brand.</li><li>Competitive starting salary + performance-based bonuses.</li><li>100% remote work &ndash; forever. Work from anywhere with a stable internet connection.</li><li>18 days of annual leave.</li><li>Freedom to manage your own time and learn by doing.</li></ul>Why Join Us?<ul><li>Be part of a pioneering company that blends traditional art with a modern e-commerce platform.</li><li>Work in a supportive, family-oriented team that loves building beautiful things.</li><li>Enjoy room to experiment, grow your skills, and build a strong foundation for your marketing career.</li><li>Join a passionate global team bringing culture and creativity to life.</li></ul>Maaş: 30.000,00TRY - 40.000,00TRY aylıkWork Location: Remote

Junior Digital Marketing Specialist

PulseMediaNL

<div>
 
 PulseMediaNL
 
 is seeking a creative, analytical, and results-driven
 
 Remote Digital Marketing Specialist
 
 to develop, execute, and optimize digital marketing campaigns that strengthen brand awareness, drive audience engagement, and support business growth. This fully remote position is ideal for a marketing professional who thrives in a fast-paced, collaborative environment and has a passion for data-driven marketing strategies.
 
 
 The successful candidate will be responsible for managing multi-channel digital campaigns, creating compelling content, monitoring campaign performance, and collaborating with cross-functional teams to achieve marketing objectives. A strong understanding of digital marketing trends, analytics, SEO, social media, and paid advertising is essential.
 
 
 Key Responsibilities
 
 
 Digital Marketing
 
 
 <ul>
 <li>
 Develop, implement, and manage digital marketing campaigns across multiple online channels.
 </li>
 <li>
 Plan and execute strategies to increase brand awareness, website traffic, and lead generation.
 </li>
 <li>
 Monitor campaign performance and optimize marketing initiatives based on data and insights.
 </li>
 <li>
 Conduct market research to identify trends, customer behavior, and competitive opportunities.
 </li>
 <li>
 Support the development of integrated marketing strategies aligned with business goals.
 
 
 </li>
 </ul>
 Content Social Media
 
 
 <ul>
 <li>
 Create, edit, and publish engaging content for websites, blogs, email campaigns, and social media platforms.
 </li>
 <li>
 Manage the company's social media presence and maintain a consistent brand voice.
 </li>
 <li>
 Develop content calendars and coordinate marketing campaigns across digital channels.
 </li>
 <li>
 Collaborate with designers and content creators to produce high-quality marketing materials.
 </li>
 <li>
 Monitor audience engagement and respond to customer interactions when appropriate.
 
 
 </li>
 </ul>
 SEO Website Optimization
 
 
 <ul>
 <li>
 Optimize website content using SEO best practices to improve search engine rankings.
 </li>
 <li>
 Conduct keyword research and implement on-page optimization strategies.
 </li>
 <li>
 Monitor website performance using analytics tools and recommend improvements.
 </li>
 <li>
 Collaborate with web development teams to enhance user experience and website functionality.
 
 
 </li>
 </ul>
 Email Marketing Campaign Management
 
 
 <ul>
 <li>
 Plan, create, and execute email marketing campaigns.
 </li>
 <li>
 Segment audiences and personalize communications to improve engagement.
 </li>
 <li>
 Monitor campaign metrics including open rates, click-through rates, and conversions.
 </li>
 <li>
 Maintain email marketing databases and ensure compliance with applicable regulations.
 
 
 </li>
 </ul>
 Analytics Reporting
 
 
 <ul>
 <li>
 Track and analyze key marketing performance metrics.
 </li>
 <li>
 Prepare regular reports on campaign performance and ROI.
 </li>
 <li>
 Identify opportunities for optimization and recommend data-driven improvements.
 </li>
 <li>
 Monitor digital marketing KPIs and provide actionable insights to management.
 
 
 </li>
 </ul>
 Collaboration Communication
 
 
 <ul>
 <li>
 Work closely with marketing, sales, and creative teams to execute campaigns.
 </li>
 <li>
 Coordinate marketing initiatives across departments.
 </li>
 <li>
 Stay informed about industry trends, emerging technologies, and digital marketing best practices.
 </li>
 <li>
 Support additional marketing projects and initiatives as assigned.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
 </li>
 <li>
 Previous experience in digital marketing, content marketing, or online campaign management.
 </li>
 <li>
 Strong understanding of SEO, SEM, email marketing, social media marketing, and digital advertising.
 </li>
 <li>
 Experience using marketing analytics and reporting tools.
 </li>
 <li>
 Excellent written and verbal communication skills.
 </li>
 <li>
 Strong organizational and project management abilities.
 </li>
 <li>
 Ability to manage multiple projects while meeting deadlines.
 </li>
 <li>
 Self-motivated and comfortable working independently in a remote environment.
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience with Google Analytics, Google Ads, and Meta Ads Manager.
 </li>
 <li>
 Familiarity with CRM and marketing automation platforms.
 </li>
 <li>
 Experience using content management systems (CMS) such as WordPress.
 </li>
 <li>
 Knowledge of marketing automation and email marketing platforms.
 </li>
 <li>
 Understanding of conversion rate optimization (CRO) and A/B testing.
 </li>
 <li>
 Basic graphic design or video editing experience is a plus.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 Technical Skills
 
 
 <ul>
 <li>
 Digital marketing strategy
 </li>
 <li>
 Search Engine Optimization (SEO)
 </li>
 <li>
 Search Engine Marketing (SEM)
 </li>
 <li>
 Social media marketing
 </li>
 <li>
 Google Analytics
 </li>
 <li>
 Google Ads
 </li>
 <li>
 Email marketing
 </li>
 <li>
 Content creation and copywriting
 </li>
 <li>
 Marketing automation tools
 </li>
 <li>
 CRM platforms
 </li>
 <li>
 Microsoft Office Suite
 </li>
 <li>
 Google Workspace
 </li>
 <li>
 Campaign reporting and performance analysis
 
 
 </li>
 </ul>
 Soft Skills
 
 
 <ul>
 <li>
 Creativity
 </li>
 <li>
 Analytical thinking
 </li>
 <li>
 Attention to detail
 </li>
 <li>
 Time management
 </li>
 <li>
 Project management
 </li>
 <li>
 Communication
 </li>
 <li>
 Collaboration
 </li>
 <li>
 Adaptability
 </li>
 <li>
 Problem-solving
 </li>
 <li>
 Organization
 </li>
 <li>
 Initiative
 </li>
 <li>
 Results-driven mindset
 
 
 </li>
 </ul>
 Performance Metrics
 
 
 
 Success In This Role Will Be Measured By
 
 
 
 <ul>
 <li>
 Growth in website traffic and audience engagement.
 </li>
 <li>
 Lead generation and campaign conversion rates.
 </li>
 <li>
 Return on investment (ROI) for digital marketing campaigns.
 </li>
 <li>
 Social media growth and engagement metrics.
 </li>
 <li>
 SEO performance and search engine rankings.
 </li>
 <li>
 Email campaign performance.
 </li>
 <li>
 Timely execution of marketing initiatives.
 </li>
 <li>
 Overall contribution to business growth and brand visibility.
 
 
 </li>
 </ul>
 What We Offer
 
 
 <ul>
 <li>
 Competitive salary
 </li>
 <li>
 Fully remote work environment
 </li>
 <li>
 Flexible work schedule
 </li>
 <li>
 Paid training and professional development
 </li>
 <li>
 Career growth opportunities
 </li>
 <li>
 Supportive and collaborative team culture
 </li>
 <li>
 Paid time off and company holidays
 </li>
 <li>
 Performance-based recognition and incentives
 
 
 </li>
 </ul>
 Join
 
 PulseMediaNL
 
 and become part of a growing digital media company where your creativity, marketing expertise, and strategic thinking will help drive brand growth, customer engagement, and long-term business success.
</div>

Digital Marketing Specialist (Remote)

The Mortgage Talent Network

<div>Our client, a well-established residential retail mortgage lender is seeking a Senior Digital Marketing Specialist with mortgage industry experience to lead the company's digital marketing strategy. This remote role owns brand presence, lead generation, and marketing support for loan officers across the retail production channel, while ensuring all campaigns meet mortgage advertising compliance standards.
<ul><li>Develop and execute an integrated digital marketing strategy across web, email, social, SEO, and paid media (SEM/social ads).</li><li>Own the company website: content, user experience, and lead-capture/conversion optimization.</li><li>Build and manage CRM and marketing automation campaigns (e.g., Salesforce, Total Expert, Jungo, Surefire/Top of Mind) supporting
</li></ul>loan officers and referral partners.<ul><li>Design co-branded marketing collateral and campaign templates loan officers can customize for their local markets.</li><li>Ensure all marketing content complies with RESPA, TILA/Reg Z, Fair Housing, UDAAP, and NMLS advertising requirements; partner with</li></ul>
compliance/legal on review and approval.<ul><li>Plan and manage paid digital campaigns (Google Ads, Meta, LinkedIn) targeting purchase and refinance borrowers, real estate agents,
</li></ul>and referral sources.<ul><li>Manage organic and local SEO, landing pages, and content marketing (blog, guides, rate/market updates).</li><li>Oversee social media strategy, content calendar, and community engagement across company and branch/LO profiles.</li><li>Track, analyze, and report on KPIs &mdash; cost per lead, conversion rate, funded-loan attribution, and marketing ROI.</li><li>Manage the marketing budget and vendor relationships (agencies, MarTech platforms, printers, sponsorships).</li><li>Support recruiting marketing efforts to attract and onboard new loan officers.</li><li>Manage online reputation and reviews (Google, Zillow, social channels).</li><li>Administer the marketing technology stack and its integration with the CRM/LOS.</li><li>Collaborate with sales leadership and individual loan officers to build localized market campaigns and promotions.</li></ul><ul><li> 
Bachelor's degree in Marketing, Communications, Business, or related field preferred but not required; equivalent hands-on experience
</li></ul>in this role will be considered in lieu of a degree.<ul><li>Digital marketing experience with mortgage or lending industry background required, gained within the last 3-5 years.</li><li>Working knowledge of mortgage advertising compliance (RESPA, TILA/Reg Z, Fair Housing, NMLS requirements).</li><li>Hands-on experience with mortgage-specific CRM/marketing automation tools (Total Expert, Jungo, Surefire, BombBomb, or similar).</li><li>Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.</li><li>Strong written communication and content creation skills.</li><li>Experience supporting loan officer/producer co-branded marketing.</li><li>Comfortable appearing on camera and/or producing video content for marketing/PR purposes.</li><li>Graphic design skills (Adobe Creative Suite or Canva) a plus.</li></ul></div>

Senior Digital Marketing Specialist- Remote

Prime Metal Buildings & Components

<div>JOB TITLE: WordPress Developer &amp; Digital Marketing Specialist
DEPARTMENT: Marekting
LOCATION: Dublin, TX
PAY: Pay is negotiable based on experience
BENEFITS: Benefits include a full health insurance policy that is 100% covered by Prime, a 50% matching 401(k) package, and a $25,000 life insurance policy. Comprehensive dental, vision and supplemental life insurance options are also available. PTO is available after 6 months. 7 paid holidays.
SUMMARY: We're looking for a talented WordPress Developer &amp; Digital Marketing Specialist to help build, maintain, and grow our online presence. This role combines front-end and back-end WordPress development with digital advertising strategy and execution. The ideal candidate is equally comfortable building custom WordPress functionality and optimizing digital marketing campaigns that generate measurable results.
DUTIES AND RESPONSIBILITIES:
<ul><li>WordPress Development
<ul><li>Develop and maintain custom WordPress websites</li>
<li>Build responsive, user-friendly pages and landing pages</li>
<li>Customize themes and plugins</li>
<li>Troubleshoot website issues and optimize performance</li>
<li>Integrate third-party tools, CRMs, and APIs</li>
<li>Maintain website security, backups, and updates</li>
<li>Improve SEO, Core Web Vitals, and page speed</li>
<li>Configure forms, tracking, and conversion events</li>
</ul></li><li>Digital Marketing
<ul><li>Create, manage, and optimize Google Ads campaigns</li>
<li>Build display and remarketing campaigns</li>
<li>Implement and manage Meta Pixel, Google Tag Manager, GA4, and other tracking tools</li>
<li>Configure conversion tracking and attribution</li>
<li>Develop audience targeting and geofencing campaigns</li>
<li>Manage PPC budgets and optimize ROI</li>
<li>Conduct keyword research and competitive analysis</li>
<li>Produce monthly reports with actionable insights</li>
</ul></li></ul>QUALIFICATIONS:
<ul><li>3+ years of WordPress development experience</li>
<li>WordPress theme and plugin development</li>
<li>WooCommerce experience is a plus</li>
<li>Google Ads certification preferred</li>
<li>Experience with:</li>
<li>Google Ads</li>
<li>Google Analytics 4 (GA4)</li>
<li>Google Tag Manager</li>
<li>Meta Ads Manager</li>
<li>Conversion tracking</li>
<li>Display advertising</li>
<li>Remarketing</li>
<li>Geofencing platforms</li>
<li>Strong understanding of SEO best practices</li>
<li>Experience with website performance optimization</li>
</ul>
COMPETENCIES:
<ul><li>Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.</li>
<li>Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.</li>
<li>Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.</li>
<li>Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.</li>
<li>Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.</li>
</ul>
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management&rsquo;s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</div>

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