MARCOM Specialist

The MARCOM Specialist supports the execution of Marketing and Communications strategies and initiatives that promote the brand, products, and services of the company. This role involves working closely with internal teams and external vendors to develop and distribute marketing content, coordinate events, manage digital channels, and ensure consistent brand messaging across all communications platforms.

Key Responsibilities

• Take ownership of social media planning and content creation, developing and maintaining a monthly content calendar, proactively liaising with internal teams and external agency to manage and update company accounts (LinkedIn, Instagram, Facebook, etc.);
• Monitor social media trends and engagement and provide insights to optimize content strategy;
• Support in executing digital marketing campaigns;
• Assist with updating and maintaining the company website and landing pages;
• Shoot videos and reels (on site, in office, employee videos, etc.);
• Liaise with the sales team to collect and develop market proof points such as customer testimonials/reviews and project details;
• Support the execution and rollout of upcoming marketing events across functions and locations;
• Write, proofread, and edit content for clarity and brand consistency;
• Coordinate with designers and content creators for the development of multimedia assets (images, videos, and infographics);
• Ensure brand guidelines are followed across all marketing and communications materials and platforms; review print and digital brand assets;
• Support internal communications efforts, including town halls, newsletters, and company announcements;
• Support the planning and execution of corporate events, conferences, webinars, and product launches, handling logistics, invitations, attendee lists, and promotional materials;
• Coordinate photoshoots and video shoots for key projects and events;
• Seek out opportunities to increase brand visibility, including speaking engagements and awards and recognitions;
• Coordinate with external vendors and agencies as needed, working closely with procurement on related processes;
• Carry out other duties as assigned by the line manager to support business needs.

Code of conduct

• Demonstrate awareness of competition law and ensure compliance in all activities;
• Adhere to Group guidelines on Conflict of Interest, Anti-Bribery, and the Code of Ethics

Experience and Skills

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: Proven experience ( at least 2-5+ years) in marketing, communications, or brand management.
• Communication Skills: Exceptional written, verbal, and presentation skills.
• Technical Skills: Proficiency with MS Office, CRM software, Canva, Adobe photoshop, and analytics tools (e.g., Google Analytics).
• Attributes: Strong project management skills, attention to detail, ability to multitask under tight deadlines, and a creative, proactive mindset.