Markerting and Social Media Coordinator

Company Overview
Durham Women's Clinic is a dedicated private OB-GYN practice committed to providing exceptional women's healthcare services. We prioritize compassionate care and innovative approaches to meet the diverse needs of our patients.

We are seeking an energetic and detail-oriented Marketing and Social Media Coordinator to elevate our brand presence across digital platforms. In this paid role, you will craft compelling content, manage social media channels, and implement marketing strategies that engage our community and promote our services. Your creativity and analytical skills will drive our outreach efforts and strengthen patient relationships. Responsibilities

• Develop, curate, and schedule engaging content across social media platforms using tools like Hootsuite and Buffer.
• Monitor social listening channels to gather insights on community sentiment and trending topics relevant to women's health.
• Design eye-catching graphics and visuals utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support campaigns.
• Manage social media advertising campaigns on platforms such as Facebook Advertising to increase visibility and engagement.
• Track website traffic, social media metrics, and campaign performance with Google Analytics and web analytics tools to optimize marketing efforts.
• Collaborate with the team on branding initiatives, ensuring consistent messaging across all channels.
• Engage with followers, respond to inquiries promptly, and foster positive relationships through effective relationship management strategies. Skills
• Proficiency in social media management tools like Hootsuite and Buffer.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research, and web analytics platforms such as Google Analytics.
• Experience in social listening, content creation, video editing, photography, and digital marketing strategies.
• Ability to craft compelling copy with excellent proofreading skills.
• Familiarity with public relations tactics and branding principles.
• Understanding of e-commerce concepts related to healthcare services is a plus. Join us as a Marketing and Social Media Coordinator to make a meaningful impact by connecting women’s health stories with our community through vibrant digital storytelling!

Pay: From $18.00 per hour

Work Location: Hybrid remote in Durham, NC 27704