Market General Manager

Location: Nashville, Tennessee
Employment Type: Full-Time
Compensation: Competitive base salary, commissions, and performance-based incentives

About Mint Julep Experiences:

Founded in 2008, Mint Julep Experiences is Kentucky, Tennessee, and Ireland’s premier destination management company and top-rated tour agency for experiences across the Kentucky Bourbon Trail®, Tennessee Whiskey Trail®, legendary horse farms, historic landmarks, and local culinary and cultural scenes. Our unique tour company offers luxurious, hassle-free, transportation and event planning services across Kentucky, Tennessee and Ireland. www.mintjulepexperiences.com

Position Summary

We are seeking a highly motivated, results-driven Market General Manager to lead the Mint Julep Experiences Nashville business. This role is responsible for managing daily operations, driving sales, and executing local marketing and business strategy in the transportation and tourism sectors. The ideal candidate is an inspirational team leader with an entrepreneurial mindset and experience in sales.

Key Responsibilities

· Oversee all financial performance, personnel, operations, logistics, and sales & marketing responsibilities

· Develop and implement revenue targets, and growth strategies aligned with company objectives

· Identify and nurture brand partnerships with hotels, DMOs, CVBs, venues, and attractions and execute local marketing strategy

· Manage and support team of drivers, tour guides, and sales coordinators

· Establish clear performance metrics and conduct weekly evaluations to track team success

· Foster a collaborative and performance-driven culture that encourages accountability and professional growth

· Continually research customer preferences and competitor offerings and adjust product catalogue

· Ensure efficient handling of bookings, cancellations, and last-minute requests

· Proactively identify and resolve operational challenges that impact sales and customer experience

· Utilize CRM systems and data analytics to monitor sales trends, customer behaviors, and conversion rates

· Represent Mint Julep Experiences at local industry events and hospitality functions

Qualifications & Requirements

· Bachelor’s degree in business, sales, marketing, hospitality, or a related field

· Minimum of 5+ years of management experience, preferably in tourism, hospitality, or transportation

· Proven track record in management, sales, operations, and marketing

· Demonstrated success in growing businesses and exceeding revenue targets

· Strong leadership skills with experience in coaching, team building, and performance management

· Expertise in B2B and B2C sales, including corporate accounts, group bookings, and direct customer sales

· Proficiency in CRM software and data analytics tools for sales tracking and reporting

· Exceptional communication, negotiation, and relationship-building skills

· Ability to thrive in a fast-paced, dynamic environment with strong problem-solving capabilities

· CDL certification is a plus

· Experience with whiskey/bourbon spirits is a plus

What We Offer

· Competitive salary, commissions, and bonus incentives

· Health, dental, vision, disability, and life benefits

· 401K with employer match

· Paid time off and holidays

· Opportunities for career growth and advancement

Apply Now

Qualified candidates can apply through LinkedIn, Indeed, or directly through our website at: https://mintjuleptours.com/louisville/contact-us

Job Type: Full-time

Projected Total Compensation: $60,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• tourism and/or transportation: 3 years (Required)

Work Location: In person