Market Narrative & Communications Manager

About Smartcat

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.

We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.

Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with consistently high year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.

Join us in unlocking global potential, one human and agent team at a time.

About the role

We are looking for a Market Narrative & Communications Manager to define, shape, and amplify how Smartcat is understood in the market.

This is not a traditional communications role.

You will operate as a narrative owner and executive storytelling partner, working closely with marketing leadership and executives to build a clear, differentiated point of view in the market and bring it to life across social, media, and thought leadership channels.

You will connect:

• executive voice
• category narrative
• customer proof
• product positioning

into one cohesive system that drives awareness, credibility, and pipeline.

What you'll own

Market Narrative & Positioning

• Shape and evolve Smartcat’s core narrative
• Translate product capabilities into compelling, differentiated market stories
• Ensure consistency across website, campaigns, PR, and exec communicationsBuild point of views that challenge the market and create category separation

Executive Communications & Thought Leadership

• Partner with executives to develop authentic, high-impact voices
• Build a consistent executive presence that drives engagement and influence
• Turn company moments, customer wins, and industry trends into leadership content

Social & Distribution Engine

• Lead executive social strategy, primarily on LinkedIn
• Create a repeatable content cadence (3–5 posts per week across leaders)
• Activate internal voices to amplify Smartcat’s story
• Use AI tools to scale content creation, testing, and iteration

PR & Media Strategy (Modern Approach)

• Drive a focused, high-impact PR strategy (not volume-based)
• Develop story angles, bylines, and media pitches
• Manage external PR contractors or boutique agencies as needed
• Identify speaking opportunities, podcasts, and awards that build credibility

Narrative Amplification Across the Business

• Partner with Product Marketing, Demand Gen, and Customer Marketing
• Turn customer stories into market-facing narratives
• Support major launches, events, and announcements with strong storytelling
• Ensure alignment between what we say, what we ship, and what the market hears.

What success looks like

• Smartcat executives become recognized voices in AI and market adaptation
• Clear, differentiated narrative shows up consistently across all channels
• LinkedIn becomes a top-performing awareness and engagement channel
• Thought leadership drives inbound interest and pipeline conversations
• PR shifts from reactive announcements to proactive storytelling
• The market begins to adopt our language and framing

What you bring

• 5+ years in communications, content, or narrative-driven marketing roles
• Experience in B2B SaaS, AI, or high-growth tech environments
• Proven ability to build executive presence and thought leadership
• Exceptional writing and storytelling skills (this is non-negotiable)
• Strong instincts for LinkedIn and modern content distribution
• Experience working with founders or senior executives
• Ability to simplify complex ideas into clear, compelling narratives
• Comfort operating in a fast-moving, high-ownership environment

Why This Role Matters

This is a high-impact role at a pivotal moment. You will help define how an entire category is understood and how Smartcat shows up as the leader in it. If you’re someone who sees storytelling as growth, not a support function, this role is for you.

What Success Looks Like

By Day 30

• Built the actionable framework that enables you and every other content creator to weave our narrative into everything we do
• Built workflows that maximize reach of every PR/thought leadership opportunity
• Executives actively amplify company narratives across social channels
• Sales teams are using customer evidence and PR mentions in active deals

By Day 60

• You’ve elevated how Smartcat shows up across social and brand channels
• Customer evidence is embedded across core marketing assets and campaigns
• GTM teams are actively sharing and using content to support social selling on a weekly basis; and you’re incentivizing them to do so
• You’ve launched flagship thought leadership content that’s pitch-ready

By Day 90

• Executive content, PR, GEO, customer storytelling, and sales enablement are working as one coordinated system
• Smartcat’s market presence feels opinionated, customer-driven, and visible
• Drive website volume and conversion traffic through corporate positioning

Why joining Smartcat might be your best move so far

• A global, connected team
  We’re a team of 200+ people across 30+ countries, working together through a hub-and-spoke model anchored in eight key locations: New York, London, Lisbon, Costa Rica, Serbia, Armenia, Georgia, and Spain. Most of our roles are remote-friendly, giving you the flexibility to do your best work from where you thrive. For customer-facing teams, we prioritize proximity to our customers, ensuring we stay deeply connected to their needs and deliver an exceptional experience. No matter where you’re based, you’ll be part of a highly collaborative, globally-distributed team that values ownership, speed, and meaningful impact.
• Be part of an AI Native Organization
  We are highly innovative, using AI across all areas of the organization to accelerate decision-making and free people to focus on strategy and high-impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you’ll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation.
• Innovating a $100 Billion industry
  Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost.
• Join the rocketship to scale-up 10x and beyond together
  We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
• Smartcat Culture Code: Where Diversity Meets High Performance
  At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.