Market Research & Intelligence Analyst

Overview

The role is open to experienced MRI, Marketing specialist who would like to be part of a Goodyear team working in a fast paced, world class organization, driven by leading edge technology.

Responsibilities

• Plan, design, organize, lead, and analyze report results of standards as well as ad-hoc studies for all business units (consumer, truck farm and OTR) across all Goodyear brands (Goodyear, Dunlop, Fulda and Sava).
• Negotiate and agree research projects based on the research brief in line with the research objective. Communicate with clients to understand and document the business objectives. Formulation of analysis plans.
• Design or assist in the development of questionnaires and discussion guides to ensure the necessary data is captured.
• Author reports containing actionable recommendations.
• Manage a broad range of sources of future market information, including undertaking and managing specific market investigations as necessary.
• Analyze and characterize future markets by assessing market size/growth, value chain models, dynamics, and key players; create simple models to describe and simulate market scenarios in coordination with local sales teams.
• Manage, maintain, and update all aspects associated with reading the markets. Communicate any and all changing trends to stakeholders.
• Manage, maintain, and update all aspects of future sales estimations based on key economic indicators, competitor activities, and other external market conditions.

Qualifications

• University (or equivalent) degree in Economics/Business/Marketing/Market Research or broader field (sciences, mathematics, statistics) with relevant work experience.
• 2-4 years experience with an international market research, marketing or similar function. Previous experience in an international environment and in managing ad hoc international projects.
• Extensive knowledge of research methodologies (qualitative and quantitative), statistics, and analysis techniques.
• Solid understanding of the market research business in planning and execution. Experience in the automotive or tire industry, products and market is an additional asset.

Are you looking for an opportunity to join a company that has a long history and an exciting future? A place where you can grow within an international organization? A role where you will contribute to increasing the innovation, safety and sustainability of the tires that drivers across EMEA rely on every day? This opportunity might be just what you are looking for!

About The Company

Goodyear is one of the world's largest tire manufacturers. Worldwide we employ more than 71,000 people and manufacture our products in 53 facilities across 22 countries. Within the Europe, Middle East & Africa (EMEA) region, our team of almost 25,000 people is focused on designing, developing, producing, marketing, selling and distributing our tires and related services.