Marketer for Home Healthcare Agency

Overview
Join a dynamic and compassionate home healthcare agency as a Marketing Specialist dedicated to elevating our community presence and connecting those in need with essential services. In this energetic role, you will craft compelling marketing strategies that highlight our commitment to quality care, leveraging innovative digital tools and traditional channels. Your enthusiasm and creativity will drive brand awareness, foster trust, and attract new clients and partners, making a meaningful difference in people's lives every day.

Duties

• Develop and implement comprehensive multichannel marketing campaigns across digital platforms, including social media, email marketing, SEO, and content marketing strategies to maximize outreach.
• Manage and optimize advertising sales efforts through targeted Facebook Advertising, Google AdWords, print advertising, and other promotional avenues to boost visibility.
• Utilize marketing automation tools and analytics such as Google Analytics to track campaign performance, refine strategies, and ensure measurable results.
• Create engaging content for websites (WordPress), social media, newsletters, and print materials that resonate with diverse audiences while maintaining brand consistency.
• Conduct market research to identify target demographics, competitor activities, and emerging trends within the home healthcare industry.
• Collaborate with product management teams to align marketing initiatives with service offerings and organizational goals.
• Sign clients to Agency

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, content marketing, and performance marketing techniques.
• Familiarity with marketing automation platforms, Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools.
• Proficiency in WordPress website management, basic HTML coding skills, and print advertising processes.
• Strong copywriting skills with the ability to craft compelling messages tailored to various audiences.
• Knowledge of B2B (business-to-business) marketing strategies within the healthcare or service sectors is a plus.
• Ability to analyze data effectively to inform decision-making and optimize campaigns for better results.
• Excellent research skills combined with creativity in developing innovative marketing solutions. Join us in transforming home healthcare through energetic outreach and strategic marketing excellence!

Job Types: Full-time, Part-time, Contract

Pay: $47,544.49 - $57,257.88 per year

Work Location: Hybrid remote in Marietta, GA 30067