Marketing Administrative Assistant

Marketing Administrative Assistant

FLSA Status: Exempt
DEPARTMENT: Marketing

GROUP: Residential Property Management
REPORTS TO (JOB TITLE): VP of Marketing

SUMMARY

· Provide support for company marketing efforts.

· Work closely with Executive Team to maintain brand standards.

· Focus on increasing occupancy and revenue by reviewing lead traffic and lease trends; providing recommendations, support, guidance, and direction to on-site teams.

· Responsible for working with Owners/Principals, Presidents, VPs, Regional Managers, Community Managers, Leasing Professionals & other on-site staff, and BRES Marketing personnel to implement marketing strategies and programs in order to achieve company occupancy and revenue goals.

DUTIES AND RESPONSIBILITIES

1. Community Support

a. Provide training resources for on-site staff to promote marketing efforts in conjunction with leasing and resident retention goals. Training may include digital material and/or in person support.

b. Assist teams in developing and implementing outreach and direct marketing campaigns.

c. Provide on-site staff with the resources needed to succeed in marketing campaigns including login credentials for SOCi, or other resources, marketing best practices and expectations, etc.

d. Work with leasing teams at all properties, as needed.

e. Assist in resident retention programs and public relations activities under the direction of Manager.

2. Branding / Materials

a. Review and improve Company Website on a monthly basis by completing a Website Audit.

b. Support on-site staff with creating brand appropriate marketing materials, including e-mail templates for prospective residents, nudge marketing campaigns on property websites, etc.

c. Assist in setting up websites, business cards, print materials, etc.

d. Assist in the development of marketing materials for potential new business and presenting materials and ideas at proposal meetings.

3. Technology

a. Maintain knowledge of software technology trends and time-saving tools to aid in ability to provide superior service to prospects and clients.

b. Review and assist with best-in-class community level web presence by analyzing Quarterly Marketing Audits for each property.

c. Create social media templates and campaigns across multiple channels including Facebook, Instagram, Pinterest, Google Business Profile, etc.

d. Maintain and update websites through content managements system regarding all property information including specials, rates, and other vital information that communicates to customers.

e. Maintain knowledge of Property Management Software systems to provide regular website and marketing updates to all properties.

4. Reputation Management

a. Generate qualified Company reviews from current employees and residents.

b. Monitor the Company’s reviews on Google, Facebook, Yelp, etc. Respond to each review in a timely manner.

c. Monitor the properties’ reviews on Google, Facebook, Apartment Ratings, etc. and send weekly reports to the on-site staff.

d. Approve review responses drafted by the on-site staff for any review under 3-stars.

5. Events

a. Assist with planning and executing events to promote a positive company culture.

b. Assist with planning and executing new development media days & open house events.

c. Keep record of all awards won by BMG or its properties through internal tracking means.

6. New Development

a. Assist with roll out of brand specific marketing materials and initiatives for New Development properties.

7. General

a. Communicate effectively (both oral and written) with prospects, residents, relocation agents, agencies, and other professionals in the industry.

b. Assist with acquisition and disposition of properties as needed.

c. Thoroughly complete all assignments in a professional and timely manner.

d. Performs other duties as assigned.

REQUIREMENTS

1. 4-year degree in Marketing, Public Relations, Journalism, Advertising, or related field preferred.

2. Experience with design software, such as: InDesign, Illustrator, Photoshop, and Canva. Demonstrate skills in PPC, SEO and SEM. PC skills in Microsoft Office including Excel, Word, and Power Point at a minimum.

3. Superior verbal and written communication skills, and strong customer service orientation.

4. Planning/organizational and demonstrated project management skills.

5. High School Diploma or equivalent required.

6. Knowledgeable of, or ability to learn, apartment leasing operations and industry-related marketing concepts to interpret and apply information to understand the impact on occupancy, traffic, retention, pricing, and revenue.

7. Knowledgeable of all related community features and benefits.

8. Travel to out-of-town properties as needed.

9. Must have valid driver's license and reliable transportation.

10. Knowledge of, or ability to learn, information about the competition, general market demographics and major employers within the market area, State, Tenant/Landlord Laws, Federal Fair Housing Laws, and company policies and procedures.

11. Ability to walk, climb stairs, drive golf cart, bend, reach, grasp, and lift up to 25 pounds.aspects of Accounting as well as Property Management Operations. As such the employee will have an executive supervisor from each department.

· Support, implement and upgrade Property Management (PM) Software (Yardi, Entrata, Grace Hill, etc.) including testing, evaluation, maintenance, and training of software applications. Successful implementation and use of PM Software and other supportive programs to the best interest of the Owner.

· Project lead on various initiatives: PM Software rollout – manage the deployment monitoring, maintenance and development, upgrade and support of PM Software IT Systems and other PM Software vendors.

· Support all users providing further training and development and as needed with PM Software.

· Develop supporting procedure and best practices materials for PM Software to enhance site operations.

DUTIES AND RESPONSIBILITIES

1. General

a. Organize, schedule, and report on meetings and progress pertaining to PM Software initiatives.

b. Keep abreast of PM Software’s technical developments that are of operational importance to the company and keep company employees aware of said developments.

c. Test and lead testing efforts related to new functionality, modules, and upgrades to PM Software.

d. Understand and encourage growth in company-specific property management and accounting procedures to support all users and to identify areas for improvement and implement best practice guidelines therein.

e. Perform additional PM Support technical duties as assigned.

2. Property Setup & Disposition

a. Act as primary point of contact for property setup and property dispositions in PM Software.

b. Responsible for properly ensuring adequate and appropriate license agreements are in place with PM Software before the start of a setup/disposition project.

c. Analyze acquisition/disposition file data (e.g. Rent Roll, Security Deposits, AR, etc.)

d. Develop and maintain property acquisition/disposition standards and specifics checklists.

e. Organize, schedule, and oversee meetings between interested parties related to property setup/disposition (e.g. coordinating utility setup, accounting, marketing, HR, Regional Property Manager, etc.)

f. Create and manage timeline for property setup/disposition milestones.

3. PM Software Support and Maintenance

a. Manage daily accounting and operational support requests regarding PM Software and continually look for ways to leverage system capabilities to improve efficiency through workflow, automation, and process improvement.

b. Resolve support tickets quickly and thoroughly through respective PM Software support systems.

c. Perform regular system audits to ensure PM Software is being utilized efficiently. Resolve technical issues, as needed.

d. Act as a liaison between PM Software and other related vendors for optimized interface configuration.

e. Responsible for the maintenance of changes in billing and payments within PM Software.

f. Maintain workflows & user access controls within all modules in PM Software (e.g. PayScan, Maintenance IQ, Elevate, P.O. Systems, etc.)

g. Provide expertise, support, and file maintenance during systems upgrades, installations, and conversions.

4. Training, Development, and Processes and Procedures

a. Provide technical assistance regarding PM Software to all users.

b. Create and maintain PM Software training materials, including best practice guides and video training resources.

c. Assist other departments with creating, implementing, and maintaining PM Software training materials, as needed.

d. Complete all new hire, transfer, and terminated employee PM Software setup and deactivations.

e. Train, as needed, in an upbeat and professional manner in group, individual, and online settings.

5. Reporting

a. Assist in the development of necessary reports to meet business requirements.

b. Create ad-hoc and custom reporting as needed (e.g. accounting, rehab tracking, reserve replacements, asset management, auditor, lender reports, etc.).

REQUIREMENTS

1. At least 1 year of marketing software experience required.

2. At least 1 year of Multifamily Property Management preferred.

3. PM Software experience (Yardi and Entrata) preferred.

4. Highly proficient in Microsoft Office, including but not limited to Excel, Outlook, and Word.

5. Strong customer service orientation and managerial skills.

6. Good communication skills, both oral and written.

7. Basic math skills and office and computer skills.

8. Ability to exercise good judgment.

9. Ability to carry a cell phone and respond to emergencies.

10. Knowledge of, or ability to learn, advertising and marketing tactics to maximize occupancy.

11. Knowledge of, or ability to learn, Federal, State, and Local Laws pertaining to Landlord/Tenant Laws.

12. Valid Driver's License and reliable transportation.

Job Type: Full-time

Pay: $26.00 - $29.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

People with a criminal record are encouraged to apply

Language:

• English (Required)

Ability to Commute:

• Overland Park, KS 66214 (Required)

Ability to Relocate:

• Overland Park, KS 66214: Relocate before starting work (Required)

Work Location: In person