Marketing & Advertising Occupations for Ault Dy Care

Overview
Join our dynamic team as an Adult Day Care & Assisted Living Facility Marketer, where your creativity and strategic thinking will play a vital role in connecting seniors and their families with compassionate, high-quality care services. This energetic role offers the opportunity to craft compelling marketing campaigns that highlight the unique benefits of our facility, foster community engagement, and elevate our brand presence across multiple channels. If you’re passionate about making a difference in the lives of older adults while leveraging cutting-edge marketing tools, this position is your perfect fit!

Responsibilities

• Develop and execute comprehensive marketing strategies tailored to adult day care and assisted living services, emphasizing community outreach and brand awareness.
• Manage digital marketing campaigns across platforms such as social media (Facebook, Instagram), email marketing, and Google Ads (AdWords), ensuring targeted messaging reaches prospective clients and their families.
• Optimize website content using SEO best practices to improve visibility on search engines, utilizing WordPress, HTML, and content marketing techniques.
• Create engaging content including blog posts, newsletters, brochures, and advertisements that resonate with seniors and their caregivers.
• Conduct market research to identify trends, competitor activities, and new opportunities for outreach through print advertising, digital channels, and community events.
• Utilize analytics tools like Google Analytics to monitor campaign performance, measure engagement metrics, and refine strategies for maximum impact.
• Collaborate with sales teams to support advertising sales efforts by providing compelling marketing materials and insights into target audiences.
• Manage marketing automation tools to streamline communication workflows and nurture leads effectively.
• Oversee budgeting for marketing initiatives to ensure cost-effective campaigns that deliver measurable results.
• Coordinate product management efforts related to service offerings by providing market feedback and promotional support.

Experience

• Proven experience in multichannel marketing with a focus on senior care or healthcare services is highly preferred.
• Strong proficiency in digital marketing platforms including Facebook Advertising, Google AdWords, Google Analytics, and email marketing tools.
• Skilled in content creation using Adobe Creative Suite (Photoshop, Illustrator) for designing promotional materials.
• Familiarity with SEO strategies, social media management, performance marketing, and B2B (business-to-business) marketing approaches.
• Experience managing websites built on WordPress with basic knowledge of HTML for content updates.
• Ability to analyze data from various sources to inform decision-making and optimize campaigns effectively.
• Excellent research skills combined with copywriting expertise to craft persuasive messages tailored to diverse audiences.
• Demonstrated ability to manage budgets efficiently while delivering impactful marketing initiatives that support organizational growth. Embark on a rewarding journey where your innovative marketing talents will directly contribute to enriching the lives of seniors while advancing your professional skills in a vibrant environment dedicated to excellence!

Job Type: Temporary

Pay: $20.00 - $25.00 per hour

Work Location: In person