Marketing Analyst

Harvey Nash USA has been engaged to find a talented Senior Marketing Specialist – Member Acquisition for a Large benefit corporation and health plan company based out of CA.

Job Title: Senior Marketing Specialist – Member Acquisition

Location : Remote from California

Duration : 6+ Months Contract

This execution-focused role will partner closely with marketing strategists and cross-functional teams to deliver client-specific acquisition campaigns, digital experiences, and member communications. The ideal candidate is a highly organized marketing professional with strong digital marketing, content development, and project management experience. The ideal candidate is a hands-on marketing professional who combines strong communication skills, digital marketing expertise, and project coordination capabilities. They are highly detail-oriented, comfortable managing multiple initiatives simultaneously, and capable of working effectively with cross-functional teams to deliver high-quality member acquisition campaigns.

Day-to-Day Responsibilities

Digital Experience & Website Management

• Support and enhance open enrollment digital experiences through website and microsite maintenance.
• Upload, update, and manage digital content while ensuring brand compliance and content accuracy.
• Collaborate with digital strategy teams to optimize member-facing digital experiences.

Marketing Communications & Content Development

• Develop, edit, and proofread consumer-friendly communications across digital and print channels, including:
• Email campaigns
• Microsites
• Flyers and marketing collateral
• Presentations and sales support materials
• Ensure messaging aligns with campaign objectives and brand standards.

Member Acquisition Campaign Execution

• Support planning and execution of member acquisition campaigns for large employer group clients.
• Coordinate campaign activities across multiple projects while managing deadlines and budgets.
• Submit and manage project requests through project management platforms.
• Perform quality assurance (QA) reviews and redlining of creative assets across email, web, and print channels.
• Track project timelines, deliverables, and dependencies.

Campaign Reporting & Analytics

• Pull and monitor campaign performance metrics across digital channels.
• Support reporting efforts and campaign performance analysis.
• Maintain campaign tracking tools, including UTM parameters and campaign identifiers.
• Assist with documentation, process management, and operational support activities.

Must-Have Qualifications

• Minimum 5 years of experience in digital marketing, including websites, email marketing, and online communications.
• Strong website content management and editing experience (e.g., WordPress or similar CMS platforms).
• Excellent written and verbal communication skills with experience collaborating across multiple stakeholder groups.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Experience reviewing, editing, and quality-checking marketing assets.
• Ability to work independently and provide subject matter expertise and problem resolution.
• Experience leveraging campaign data and analytics to measure performance and recommend improvements.
• Strong attention to detail and ability to thrive in a fast-paced environment.
• Experience working within Agile or continuous improvement environments.

Nice-to-Have Qualifications

• Health insurance, healthcare, or payer industry experience.
• Digital marketing campaign management experience.
• Marketing copywriting experience within an agency or corporate brand environment.
• Experience supporting large employer group or B2B2C marketing programs.
• Experience with HTML.
• Video editing experience.
• Experience developing KPI dashboards and campaign performance reporting.
• Familiarity with Agile marketing methodologies.

Marketing & Project Management Tools

• Adobe Workfront, JIRA, Asana, Wrike

Digital Marketing Tools

• Website Content Management Systems (CMS) such as WordPress or equivalent
• Campaign tracking tools (UTM tracking, campaign IDs, reporting platforms)

Education

• Bachelor's Degree (B.A. or B.S.) is required.

A reasonable, good faith estimate of the minimum and maximum hourly wage for this position is $40- $42 /hr on W2 (Depending on Experience).

About us:

Harvey Nash is a national, full-service talent management firm specializing in technology positions. Our company was founded with a mission to serve as the talent partner of choice for the information technology industry.

Benefits will be available, and details are available below:

• 401K Plan: Our employees work hard, which is why Harvey Nash is proud to contribute to their hard-earned savings with a 401(k) retirement plan that includes a 10% company match on all deferrals. We also offer a Roth 401(k) for even more flexibility. Employees 21 years of age or older, and have completed 3 months of service, are eligible to participate.
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• U.S. Benefits Guide: Harvey Nash - 2026 Contractors New Hire