Marketing Analyst (B2C)

The Marketing Analyst will be responsible for measuring, analyzing, and optimizing marketing performance across all channels. This role provides data driven insights to improve lead generation, campaign effectiveness, and marketing ROI.

Key Responsibilities

Campaign Performance Analysis

• Track and analyze performance of all marketing campaigns (digital, print, outdoor, events)
• Measure key metrics: lead volume, cost per lead, lead quality, conversion rates
• Create comprehensive campaign performance reports with actionable insights
• Identify high performing and underperforming channels
• Monitor marketing budget utilization and ROI

Lead Analytics

• Analyze lead flow from various sources and channels
• Track lead-to sale conversion funnel across different touchpoints
• Identify drop off points and recommend optimization strategies
• Segment leads based on demographics, behavior, and source
• Collaborate with sales team to assess lead quality by source

Market Research & Competitive Intelligence

• Conduct market research on target audience preferences and behavior
• Monitor competitor activities, pricing, and marketing strategies
• Analyze market trends and demand patterns
• Provide insights on customer journey and decision making factors
• Track industry benchmarks and best practices

Data Management & Reporting

• Maintain marketing dashboards and automated reporting systems
• Ensure data accuracy across CRM, analytics tools, and marketing platforms
• Create weekly, monthly, and quarterly performance reports
• Present findings to marketing and sales leadership
• Develop custom reports for specific campaigns or initiatives

Digital Analytics

• Analyze website traffic, user behavior, and conversion paths using Google Analytics
• Track social media metrics and engagement rates
• Monitor email campaign performance and optimization opportunities
• Analyze paid advertising performance (Google Ads, Facebook, etc.)
• Implement and manage tracking pixels and conversion tags

Strategic Recommendations

• Provide data backed recommendations for marketing strategy
• Suggest budget allocation across channels for optimal ROI
• Identify opportunities for new marketing initiatives
• Support A/B testing and experimentation frameworks
• Forecast lead generation and campaign performance

Education & Experience

• Bachelor's degree in Marketing, Statistics, Business Analytics, or related field
• 3-5 years of experience in marketing analytics or digital analytics
• Real estate or B2C industry experience preferred
• Experience with marketing automation and CRM platforms

Technical Skills

• Advanced proficiency in Google Analytics, Google Tag Manager
• Strong Excel/Google Sheets skills (pivot tables, VLOOKUP, data visualization)
• Experience with data visualization tools (Power BI, Tableau, or similar)
• Familiarity with CRM systems and marketing automation platforms
• Basic understanding of SQL is a plus
• Knowledge of digital advertising platforms (Google Ads, Facebook Ads Manager)

Analytical Skills

• Strong quantitative and analytical abilities
• Statistical analysis and data interpretation
• Ability to derive actionable insights from complex data
• Critical thinking and problem solving skills
• Attention to detail and accuracy

Communication Skills

• Ability to present complex data in simple, visual formats
• Strong written and verbal communication
• Storytelling with data
• Cross functional collaboration abilities

Benefits

• Private Health Insurance
• Paid Time Off
• Training & Development